Pepcart Logistics Pvt. Ltd., a wholly owned subsidiary of tcc concept , announced its first major B2B ecosystem alliance with Shiprocket to democratize big-box logistics across India. The partnership, announced on July 3, 2026, integrates Pepcart's specialized supply chain infrastructure into Shiprocket's e-commerce technology platform. This move allows Shiprocket sellers to access white-glove delivery, assembly services, and a sub-1.5% damage rate across 7,000+ pin codes, addressing a critical gap in the logistics of large-format goods.

The agreement leverages Pepcart's Logistics-as-a-Service (LaaS) model, which has been operational for over a decade. The company manages end-to-end supply chains for D2C brands in the furniture, home decor, and kids' categories. By incorporating this model into the B2B segment, Pepcart aims to provide thousands of merchants with a reliable, low-cost solution for shipping big-box items, an area traditionally plagued by high operational challenges and damage rates.

Infrastructure and Capabilities

Pepcart brings significant infrastructure to the partnership, designed specifically for handling large, fragile, and assembly-intensive goods. The company's assets include:

The company maintains an in-transit damage rate of under 1.5%, significantly lower than the 8–12% industry average for heavy goods. Pepcart also boasts a Net Promoter Score (NPS) of 80+ and completes on-site assembly for over 95% of shipments within 48 hours.

Strategic Expansion

Alok Varman, Director of Pepcart Logistics Pvt. Ltd., stated that the alliance strengthens Pepcart's leadership in the LaaS ecosystem. He emphasized the goal of democratizing access to efficient, technology-driven logistics solutions. Gautam Kapoor, COO of Shiprocket, noted that the partnership equips merchants with the necessary infrastructure to scale into categories like furniture and home décor.

New brand onboarding on Pepcart's platform typically takes 2 to 4 weeks. The transition allows brands to eliminate capital expenditure on heavy supply chains and reduce return costs. Looking ahead, Pepcart is advancing network-expansion talks in the mattress, consumer electronics, and modular interior sectors.

TCC, a Verizon authorized retailer and subsidiary of Round Room, LLC, has acquired 36 retail locations from R Wireless to strengthen its presence in the Northeast. Effective July 1, the acquisition expands TCC's retail footprint across five states: Connecticut, Massachusetts, New Jersey, New York, and Pennsylvania. This strategic move increases the company's total store count to 594, while Round Room's overall portfolio now totals 1,402 locations.

The deal integrates over 100 R Wireless employees into the TCC workforce. To facilitate a seamless transition, more than 100 members of TCC's sales team and a significant number of Store Support personnel will assist with infrastructure, operations, and onboarding at the newly acquired locations. The existing Verizon infrastructure in the region is expected to support the integration of mobile and home services for customers.

Scott Moorehead, CEO of Round Room, described the acquisition as a milestone in the company's long-term growth strategy. He emphasized the opportunity to welcome new communities to TCC and highlighted the company's commitment to community impact. The expansion follows the recent appointment of Jeff Falk as Area Vice President for the Northeast region, a move aimed at supporting continued growth in the area.

TCC operates nearly 600 locations across the U.S., employing more than 2,000 people. The company is known for its community giveback initiatives, having donated over $11M through its community grant program to support more than 2,000 nonprofit organizations and hospitals. Round Room, the parent company, manages a portfolio of brands including TCC, Wireless Zone, and Culture of Good.

Acquisition Details