Parag Milk Foods has appointed Phalgun Trivedi as its new head of research and development, quality control, and food safety. The appointment was announced on September 18, 2026.

Leadership appointment details

Trivedi brings with him a multi-industry background, having previously held roles at prominent consumer goods and beverage companies. His prior experience spans Unilever, Coca-Cola India, Parle Agro, H.J. Heinz, General Mills, Yum! Brands, Danone, and Lactalis. He holds a Bachelor of Science & Technology in Food Technology from the Institute of Chemical Technology, Mumbai.

The appointment signals Parag Milk Foods' focus on strengthening its technical and quality assurance leadership with a professional who has cross-industry exposure across food, beverage, and consumer goods sectors. With over three decades of experience across the global food, beverage and dairy industry, Trivedi brings extensive expertise in quality, food safety, manufacturing operations and innovation.

Strategic context

At Parag Milk Foods, Trivedi will lead the R&D, Quality Control and Food Safety functions, with a focus on further building quality systems, strengthening food safety practices and driving quality excellence across its portfolio and manufacturing ecosystem. His role will be important as the company continues to expand its presence across dairy and new-age nutrition categories.

Akshali Shah, Executive Director, Parag Milk Foods Limited, said, "Quality and food safety are fundamental to the trust consumers place in a health and nutrition company. As we expand our portfolio across dairy and new-age nutrition, it is important that our quality systems evolve at the same pace and with the same ambition. Phalgun brings deep experience from some of the world's leading food and dairy companies, across markets and functions. His global perspective and understanding of quality and food safety will add significant value as we continue to build a strong quality culture across our organisation."

Trivedi's experience includes building and driving quality and food safety systems across diverse markets, while working closely with manufacturing, operations and innovation teams. He has worked across India, Asia Pacific, the Middle East and Africa, with experience spanning local, regional and global responsibilities.

Parag Milk Foods has unveiled a revamped brand identity for its premium dairy line, Pride of Cows, aiming to reposition the business as an aspirational lifestyle choice.

The Mumbai-based company announced the refresh on September 17, 2026, stating the move is designed to bring the brand’s original aspiration to the forefront. The new identity seeks to connect with younger consumers by moving beyond conventional dairy communication towards a proposition built around nourishment, wellbeing, and intentional living.

Brand Strategy Shift

The transformation focuses on making the brand’s distinctive character visible again after years of crowded category communication. While the visual expression has changed, the underlying operational foundation remains unchanged. The brand continues to rely on its single-origin philosophy, sourcing milk from one specific farm and herd.

Ms. Akshali Shah, Executive Director, Parag Milk Foods Ltd., said the brand was never conceived as just another dairy option. She noted the company wanted to create a world that is younger and more dynamic. The goal is for consumers to view the product as a lifestyle choice that reflects their personal values and choices.

Visual Identity Elements

The new identity features the egret as a central motif. This bird, found around the company’s farm, serves as a quiet observer of the landscape and rhythms of the farm ecosystem. This approach shifts the storytelling focus from the cow alone to the broader farm environment.

The creative development involved global expertise across typography, illustration, motion, and sound. Key contributors include Marta Cerdà Alimbau for typography, Daria Lada for illustration, Emanuele Colombo for motion identity, and Naren Chandavarkar for sonic identity. These elements combine to create a contemporary expression rooted in the single-origin proposition.

Company Overview

Parag Milk Foods Limited, established in 1992, operates as a private dairy FMCG company with a pan-India presence. Its manufacturing facilities are located in Maharashtra and Andhra Pradesh. The company sells 100% cow’s milk products under brands including Gowardhan, Go, and Avvatar. Its Bhagyalaxmi dairy farm houses more than 5,000 cows with an automated milking process.