P N Gadgil Jewellers Limited has expanded its retail portfolio by launching the first flagship store of its rebranded lightweight diamond jewellery brand, YOOU, at Amanora Mall in Pune, Maharashtra. The 1,445 sq. ft. outlet commenced operations on August 08, 2026, marking a strategic shift towards contemporary retail experiences designed for modern women. This expansion reinforces the company’s presence in key consumer hubs while diversifying its store mix between traditional Legacy Stores and the newer YOOU format.

The disclosure was made pursuant to Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015. The intimation was submitted to both the Bombay Stock Exchange and the National Stock Exchange of India Limited. Prakhar Gupta, Company Secretary & Compliance Officer, signed the filing on behalf of the management.

Store Portfolio Update

With the inauguration of the Amanora Mall outlet, P N Gadgil Jewellers’ total store count now stands at 79. The portfolio is split between its established Legacy Stores and the newer YOOU format.

The new location is situated on the First Floor of Amanora Mall, Pune, with the postal code 411028. This move aligns with the company’s broader strategy to increase accessibility through high-footfall mall locations.

Brand Positioning and Expansion

YOOU is positioned as a contemporary diamond jewellery brand offering lightweight designs in 9K, 14K, 18K, and 22K gold. The brand aims to blend modern aesthetics with PNG Jewellers' legacy of trust and craftsmanship, creating versatile jewellery for everyday wear rather than solely for special occasions. Dr. Saurabh Gadgil, Chairman and Managing Director, stated that the launch represents a new chapter in the company's journey, catering to consumers who seek jewellery that aligns with their everyday lives and individuality.

The Amanora launch marks the first step in YOOU's ambitious expansion strategy, with stores across the country gradually transitioning into the new identity. Backed by PNG Jewellers' heritage and an omnichannel approach, YOOU aims to redefine India's lightweight diamond jewellery segment through contemporary design and accessible luxury.

What the Numbers Show

The data indicates a continued shift toward the YOOU format, which now accounts for approximately 17.7% of the total store base. While the majority of the network remains rooted in the Legacy format, the steady addition of YOOU stores suggests a deliberate effort to cater to evolving consumer preferences for modern retail experiences. The concentration of these stores in major malls like Amanora highlights a focus on premium retail environments.

P N Gadgil Jewellers Limited has announced the launch of YOOU, a new lightweight diamond jewellery brand designed for modern women. The Pune-based jeweller revealed the initiative on August 8, 2026, positioning the brand as a shift from occasion-specific wear to everyday luxury that celebrates individuality and self-expression. This strategic move aims to capture evolving consumer preferences for versatile, design-led pieces while leveraging the company’s heritage of trust and craftsmanship since 1832.

The announcement was made pursuant to Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015. The intimation was filed with both the Bombay Stock Exchange and the National Stock Exchange of India Limited, with the press release also available on the company’s website.

Brand Evolution and Product Offering

YOOU replaces the company’s previous lightweight diamond jewellery brand, Lifestyle. The rebranding reflects a renewed vision to create jewellery that serves as an extension of personality rather than just an accessory for special events. Dr. Saurabh Gadgil, Chairman and Managing Director of P N Gadgil Jewellers Limited, stated that the brand is designed to speak directly to today’s woman and her aspirations, offering contemporary collections that complement everyday life.

The product portfolio includes rings, earrings, chains, pendants, bracelets, bangles, mangalsutras, and men’s jewellery. These items are crafted in 9, 14, 18, and 22 karat gold, blending diamond elegance with wearability for settings ranging from the workplace to social occasions.

Retail Expansion Strategy

The company has outlined an aggressive expansion plan for the new brand. Currently, YOOU operates through 13 exclusive brand outlets across Maharashtra and Goa, along with a shop-in-shop presence across five states. P N Gadgil Jewellers Limited aims to open 100 new stores by 2030, utilizing both exclusive brand outlet (EBO) and shop-in-shop (SIS) formats.

Sara Tendulkar has been appointed as the brand ambassador for YOOU. She emphasized that the brand encourages women to celebrate themselves daily through effortless and personal designs, reinforcing the message that "you are the occasion."

What the Numbers Show

The launch of YOOU signals a strategic pivot towards high-frequency, lower-ticket-size transactions typical of lightweight diamond jewellery. By targeting the "everyday luxury" segment, P N Gadgil Jewellers Limited seeks to increase customer engagement frequency beyond traditional festival or wedding seasons. The goal of adding 100 stores over the next four years implies a significant capital allocation towards retail infrastructure, aiming to deepen market penetration in existing states like Maharashtra and Goa before potentially expanding further.