OnMobile Global announced a partnership with Poorvika Appliances & Mobile stores to expand the distribution of its ONMO+ Smart Console. The deal enables consumers in Tamil Nadu, Karnataka, and Puducherry to access the cloud gaming device through physical retail channels.

This move extends the availability of ONMO+ beyond e-commerce platforms like Flipkart. The smart console will be available at over 450 Poorvika showrooms and on poorvika.com. Customers can now try the product firsthand before purchasing, integrating it into the existing ecosystem of smart TVs and laptops sold by the retailer.

Product proposition and market strategy

The ONMO+ Smart Console utilizes cloud technology to deliver high-quality gaming on devices consumers already own, such as smart TVs, laptops, tablets, and smartphones. It eliminates the need for traditional gaming consoles or PCs by leveraging stable broadband connections. The device includes a Pro Controller and provides access to a library of AAA games, along with support for compatible titles from existing game libraries via an install-and-play feature.

Rahul Raina, Executive Vice President - Gaming at OnMobile, stated that moving into physical retail is a critical step in establishing ONMO+ as a mainstream consumer category. He noted that Poorvika’s reputation for helping customers adopt new technology aligns with the goal of transforming existing screens into powerful gaming experiences.

Retail footprint and consumer reach

Poorvika, headquartered in Chennai, operates one of India's leading omnichannel retail networks for technology and home appliances. Established in 2004, the company serves more than 40 million customers across South India. The partnership leverages this extensive network to provide a demonstration channel for users who may not typically purchase dedicated gaming hardware.

Uvaraj, Director & CEO of Poorvika Appliances & Poorvika Mobiles, emphasized that the company seeks technologies that transform customer usage of existing devices. He described ONMO+ as a natural fit for their home and kitchen appliance stores, where customers discover connected entertainment solutions.

Strategic implications

The collaboration forms part of OnMobile’s broader strategy to scale ONMO+ across multiple distribution channels, including e-commerce, physical retail, and telecom operators. This multi-channel approach aims to create diverse pathways for consumer discovery and access to the platform.

What the numbers show

The partnership highlights a strategic shift from digital-only distribution to hybrid retail models. While specific financial terms of the deal were not disclosed, the geographic concentration in Tamil Nadu, Karnataka, and Puducherry aligns with Poorvika’s core operational strength, where it maintains over 450 showrooms. This targeted expansion allows OnMobile to leverage an established retail infrastructure with a proven customer base of 40 million, potentially reducing customer acquisition costs compared to standalone marketing efforts.

Onmobile Global is under internal scrutiny after a consultant raised concerns about possible operational issues at the company.

Audit committee response

The audit committee has engaged an independent law firm to investigate the concerns raised. The decision to bring in external legal counsel signals a formal and structured approach to examining the matter.

Nature of concerns

The concerns were raised by a consultant and relate to possible operational issues within the organisation. The audit committee's move to appoint an independent law firm underscores the seriousness with which the matter is being treated internally.