NetApp acquires DataPelago to enable zero-copy AI data activation
NetApp has acquired DataPelago, a California-based AI data infrastructure company, to integrate GPU-accelerated data processing directly into the storage layer, enabling zero-copy data activation for AI and analytics. The acquisition, for which financial terms were not disclosed, aims to eliminate data processing bottlenecks by processing data where it resides using DataPelago's Nucleus engine. This technology is expected to reduce infrastructure costs by up to 80% and deliver performance up to 10 times faster than conventional approaches.

*this image is generated using AI for illustrative purposes only.
NetApp, the Intelligent Data Infrastructure company, has acquired DataPelago, a California-based AI data infrastructure company, to integrate GPU-accelerated data processing directly into the storage layer. The financial terms of the acquisition were not disclosed. This strategic move enables enterprises to discover, govern, and activate data for AI and analytics at the source without moving it to external compute clusters. By embedding intelligence at the infrastructure layer, NetApp aims to eliminate the data processing bottlenecks that hinder AI deployment.
DataPelago will operate as a wholly owned subsidiary of NetApp. The acquisition marks a foundational expansion of NetApp's portfolio, aligning GPU-accelerated data processing with the storage layer. With this acquisition, NetApp establishes itself as the company that makes zero-copy activation of enterprise data for AI real.
Strategic Expansion and Technology Integration
DataPelago's core technology, Nucleus, is a universal data processing engine that uses heterogeneous accelerated computing across CPUs and GPUs. This approach processes data where it resides, reducing infrastructure costs by up to 80% and delivering performance up to 10 times faster than conventional approaches. The technology eliminates the need to copy data from operational systems to AI systems, addressing the primary bottleneck in enterprise AI deployment. The integration of Nucleus into NetApp's infrastructure is designed to provide customers with the agility to process data with zero-copy activation, ensuring that computing resources are utilized efficiently rather than sitting idle.
Executive Perspectives on the Acquisition
George Kurian, Chief Executive Officer at NetApp, emphasized the necessity of intelligent data infrastructure to harness the potential of AI models and chips. He stated that the acquisition extends NetApp's ability to help customers understand and process data with the required agility. Rajan Goyal, Founder and Chief Executive Officer of DataPelago, highlighted the opportunity to combine breakthrough processing technology with NetApp's data infrastructure portfolio to simplify and accelerate AI deployment at scale.
Syam Nair, Chief Product Officer at NetApp, described the Nucleus engine as bringing software-defined acceleration directly to the storage layer. He noted that NetApp manages more enterprise data across more environments than any other company, and the next phase of AI will be determined by the ability to make that data work at the source.
Performance and Efficiency Metrics
| Metric | Improvement |
|---|---|
| Infrastructure Cost Reduction | Up to 80% |
| Performance Increase | Up to 10 times faster |
| Data Movement | Eliminated (zero-copy) |
The acquisition follows recent partnerships by NetApp with Cisco, Google Cloud, Red Hat, and SK Telecom. DataPelago's technology is currently delivering value at large enterprises across multiple industries by accelerating demanding workloads and improving infrastructure efficiency.
How will NetApp integrate DataPelago's technology with its recent partnerships, such as Google Cloud and Cisco?
What are the potential challenges NetApp might face in merging DataPelago's technology with its existing infrastructure?
Could this acquisition prompt competitors to develop similar zero-copy data processing solutions?



























