Mobavenue AI Tech Ltd has launched PiiX, an AI-powered growth intelligence platform designed to convert high-intent App Store searches into quality installs. The platform is the company's first dedicated solution for the iOS ecosystem, aiming to help app marketers scale user acquisition predictably and efficiently. This launch comes as Apple's advertising business grew by 15% last year to nearly $7 billion, with approximately 95% of that revenue linked to app install advertising on the App Store.

The platform addresses the growing iOS market, where adoption has accelerated across major geographies. According to StatCounter, iOS market share in India increased from 4.92% in May 2025 to 6.69% in May 2026. In the United States, it rose from 58.65% to 61.40% during the same period, while globally it grew from 26.92% to 31.95%. This expansion creates a larger pool of high-intent users, presenting a significant opportunity for Apple Search Ads.

PiiX operates across three interconnected layers of the acquisition funnel: ASA Traffic, CPP Intent Matching, and ASO Conversion. The platform automates bidding and keyword expansion, maps search terms to Custom Product Pages (CPP), and optimises creative and metadata to maximise install rates. By automating these decisions, the platform seeks to eliminate bottlenecks caused by manual management of thousands of keywords and bids.

The platform is built around six core capabilities, including automated bidding, intelligent keyword expansion, and audience intelligence. It features smart CPP mapping, which can deliver up to 35 to 50% higher conversion rates compared to generic product pages. Additionally, 24/7 real-time optimisation ensures campaigns run at peak efficiency without constant human intervention, while human-AI collaboration combines automation with strategic oversight.

Mobavenue AI Tech intends to expand PiiX's capabilities across the broader iOS ecosystem, including SKAN Ads, iOS advertising, and iOS retargeting. The platform integrates the intelligence of an analytics platform with execution capabilities, filling a gap in the Indian market for such integrated solutions. The company stated that the AI underlying the platform improves with every campaign run.

Mobavenue AI Tech Limited has undertaken a series of market outreach and industry engagement initiatives in the United States to strengthen its global growth strategy. The company aims to expand its presence within the international AdTech and marketing technology ecosystem. These initiatives are designed to support long-term growth objectives by engaging with key stakeholders in leading artificial intelligence and business ecosystems.

Leadership-Driven Market Engagement

Mr. Kunal Kothari, Founder, Chairman and COO of the company, conducted meetings across San Francisco and New York. These interactions were aimed at strengthening the company's understanding of the market landscape. Additionally, Mr. Kothari participated in MAU Vegas, a leading global conference focused on mobile marketing and advertising technology, to showcase the company's technology capabilities and product offerings.

US Market Focus and Product Strategy

The company continues to focus on strengthening the positioning of its product suite within the United States market. It is currently working on enhancing product-market fit and accelerating adoption among global customers. The United States represents one of the largest and most advanced digital advertising and marketing technology markets globally. The scale of opportunity is reflected in the following market projection:

Strategic Outlook

The recent industry engagements are aligned with the company's broader objective of expanding its global network within the AdTech and marketing technology sectors. This strategy is intended to build a foundation for sustainable long-term growth opportunities within the evolving AdTech and marketing technology ecosystem.