Mobavenue AI Tech Ltd has launched its proprietary Mobavenue Neural Engine, an artificial intelligence platform designed to enhance its advertising technology capabilities. The Board of Directors approved the launch of this AI intelligence layer through a Circular Resolution passed on July 20, 2026. This strategic move aims to integrate advanced AI functionalities into the company's existing proprietary technology stack, enabling marketers to move from planning to a live campaign in under 59 seconds.

In conjunction with the product launch, the board approved the adoption of a new corporate logo and tagline as part of a broader brand transformation initiative. The new visual identity features the tagline "Connecting what's next". The company stated that the implementation of the new branding will be executed in a phased manner across all its communication channels and business operations. To mark the milestone, the refreshed identity was showcased in New York's Times Square.

The Mobavenue Neural Engine is an AI intelligence layer that unifies the advertising lifecycle within a single system. It sits across Mobavenue's A³ framework of Awareness, Acquisition and Activation, empowering the company's products through four integrated capabilities: Planning, Execution, Creative Intelligence, and Conversational Reporting. The engine generates marketing plans, launches campaigns, recommends placements, and provides natural language insights.

Ishank Joshi, Founder, MD and CEO, Mobavenue AI Tech Limited, said: "Every major shift in advertising has been driven by technology. Search changed discovery, social changed distribution, programmatic changed decisioning, and AI is now changing direction by transforming advertising towards intent, intelligence, and impact. We found ourselves building for that shift long before we changed our logo."

Tejas Rathod, Founder and CTO, Mobavenue AI Tech Limited, said: "Marketing teams lose an extraordinary amount of time to fragmented workflows. We built the Neural Engine to close that gap, collapsing the lifecycle into a single intelligence layer."

Key Board Approvals

The decisions were taken pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The intimation was submitted to BSE Limited, where the company is listed with the scrip code 539682. The company, formerly known as Lucent Industries Limited, is headquartered in Mumbai.

Mobavenue AI Tech Limited has commenced operations in Singapore, establishing the city-state as its regional hub for Southeast Asia. This strategic expansion marks the next phase of the company's international growth strategy, deepening its presence in one of the world's fastest-growing digital economies to diversify its global revenue base.

Operations will be conducted through MAITL ASIA PTE. LTD., a wholly owned subsidiary of Mobavenue Global Holdings Ltd. From this new base, Mobavenue aims to scale its AI-powered capabilities across programmatic media, audience intelligence, omnichannel customer engagement, and consumer growth for brands and agencies across ASEAN. The company will utilize a platform-led, asset-light model, pairing proprietary technology with local market expertise.

Southeast Asia's digital economy is projected to reach USD 1 trillion by 2030, driven by rising internet penetration and mobile-first consumers. Singapore's digital advertising market is expected to reach USD 462 million by 2032, positioning the country as a gateway for technology businesses expanding across the region.

Key Market Metrics

Ishank Joshi, Founder, MD and CEO of Mobavenue AI Tech Limited, stated that the company is building AI to make marketing decisions more intelligent. He highlighted that Singapore places the company at the heart of a sophisticated digital economy, providing a base for ASEAN expansion to help businesses grow faster and operate smarter.

Mobavenue AI Tech Limited operates as a global AI-powered AdTech and consumer growth company. It enables businesses and agencies to connect with high-intent consumers using its proprietary A3 framework, which spans Awareness, Acquisition, and Activation. Headquartered in Mumbai, the company serves over 150 brands across sectors such as e-commerce, BFSI, fintech, and retail.