MISH Designs Limited has announced the opening of its new exclusive brand outlet at Citadel, Phoenix Mall, Indore on April 07, 2026. This strategic expansion represents a significant milestone in the contemporary women's fashion brand's ongoing retail growth strategy.

Store Launch Details

The new outlet marks several important achievements for the company:

Brand Performance and Market Presence

MISH Designs has established a strong digital footprint with impressive sales performance. The company has achieved significant milestones in online retail:

• Total online sales: Over 2.5 lakh products sold since FY 2017-18
• Platform presence: Myntra, Nykaa Fashion, Ajio, Tata Cliq, and Namshi
• Product range: Over 1,000 designs across multiple categories
• Manufacturing capacity: 10,000 sq. ft. manufacturing unit
• Team strength: 54 dedicated employees

Product Portfolio and Market Strategy

The brand operates multiple product lines catering to different markets. MISH Designs creates "MISH" and "CURVES BY MISH" clothing for domestic markets while exporting the "ZOEY" line to the UAE. The diverse product range includes dresses, gowns, tops, co-ords, T-shirts, trousers, and palazzos, addressing gaps in women's Western wear with style and accessibility.

Management Perspective

Commenting on the expansion, Mr. Kaushal Goenka, Managing Director of MISH Designs, stated: "Indore represents a fast-growing and aspirational market for fashion. This store is an important milestone in our retail expansion strategy, allowing us to connect more closely with our customers and offer them an elevated brand experience."

Strategic Vision

The Indore store launch aligns with MISH Designs Limited's broader vision of building a robust omnichannel presence. The company continues to focus on contemporary design, quality craftsmanship, and customer-centric experiences while strengthening its position as a go-to brand for modern women's fashion. The new outlet is designed to deliver an elevated and immersive shopping experience, featuring the brand's latest collections across categories to cater to the evolving preferences of modern Indian women.

MISH Designs Limited has announced key board changes following its directors' meeting held on March 16, 2026, at the company's registered office. The meeting resulted in significant leadership appointments and redesignations, with the company filing the necessary regulatory disclosures with BSE Limited.

Board Appointments and Changes

The board approved two major changes to its composition during the meeting:

Profile of New Independent Director

Mrs. Kajal Chhatwal brings diverse experience to the board with her educational background and professional expertise. The 55-year-old director holds a B.Com degree from the University of Delhi and a Diploma in Fashion Designing from Women Polytechnic Institute, Delhi.

Mr. Tapan Shah's Redesignation

Mr. Tapan Shah, who previously served as Non-Executive Independent Director, has been redesignated to Additional Non-Executive Non-Independent Director. The chartered accountant brings significant financial expertise to his continued role on the board.

Regulatory Compliance

The company has fulfilled its disclosure obligations under Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015. The announcement was made in compliance with SEBI Master circular SEBI/HO/49/14/14(7)2025-CFD-POD2/I/3762/2026 dated January 30, 2026.

Company Secretary and Compliance Officer Namrata Teli signed the regulatory filing to BSE Limited, ensuring proper documentation of the board changes. The appointments reflect the company's commitment to maintaining robust corporate governance standards while bringing fresh perspectives to its leadership structure.