Mish Designs Limited , a rapidly growing women's western wear brand, has taken a significant step in expanding its offline presence by signing a Letter of Intent (LOI) with Zora Mall in Raipur, Chhattisgarh. This move marks the company's plans to open its second retail store, bringing its trendy collections closer to fashion-conscious consumers in the region.

Strategic Expansion

The partnership with Zora Mall is part of Mish Designs' strategy to broaden its offline footprint and enhance customer experience in the Indian women's western wear market. This expansion comes on the heels of the company's success in the online space, where it has sold over 2.5 lakh products since the fiscal year 2017-18.

Online Success Fueling Offline Growth

Mish Designs has built a strong presence on major e-commerce platforms, including Myntra, Nykaa Fashion, Ajio, Tata Cliq, and Namshi. The company's success in the digital realm has paved the way for its venture into physical retail, allowing it to create a seamless omnichannel experience for its customers.

Diverse Product Portfolio

The brand offers a wide range of women's western wear under three distinct labels:

• MISH: The primary brand for the Indian market
• CURVES BY MISH: Catering to plus-size fashion
• ZOEY: An export-oriented label for the UAE market

With over 1,000 designs in its portfolio, Mish Designs covers a comprehensive range of products including dresses, gowns, tops, co-ords, T-shirts, trousers, and palazzos.

Manufacturing Capabilities

Mish Designs boasts a 10,000 sq. ft. manufacturing unit and a dedicated team of 54 members, emphasizing its commitment to quality and customer satisfaction.

Management's Vision

Kaushal Goenka, Managing Director of Mish Designs, expressed enthusiasm about the partnership, stating, "This strategic collaboration is a game-changer for us, as it will enable us to significantly expand our footprint, revolutionize customer experience, and solidify Mish's position as a trailblazer in the Indian women's western wear market."

Future Outlook

The company views this expansion as an opportunity to leverage its online data insights to inform product offerings in the physical store, creating a unique shopping experience that blends the best of digital and brick-and-mortar retail.

As Mish Designs continues to grow, this new venture in Raipur represents a significant milestone in its journey to become a prominent player in the Indian fashion retail landscape.

Mish Designs Limited, a company listed on the BSE, has reported a significant change in its shareholding pattern following an off-market transaction by one of its promoters. Sajan Bharita, a promoter and director of the company, has sold a portion of his stake, reducing his overall shareholding in the firm.

Transaction Details

Sajan Bharita disposed of 60,000 shares of Mish Designs Limited through off-market transactions. This sale represents approximately 1.88% of the company's total voting capital. As a result of this transaction, Bharita's shareholding in the company has decreased from 8,82,489 shares (27.73% of the total share capital) to 8,22,489 shares (25.85%).

Impact on Shareholding Structure

The transaction has led to a notable change in the promoter's stake in Mish Designs Limited:

Company Overview

Mish Designs Limited is listed on the BSE Limited with the scrip code 544015. The company's total equity share capital stands at 31,83,000 shares, which remained unchanged after the transaction.

Regulatory Compliance

The disclosure of this transaction was made in compliance with the Securities and Exchange Board of India (SEBI) regulations concerning substantial acquisition of shares and takeovers. Specifically, the disclosure falls under Regulation 29(2) read with Regulation 29(3) of SEBI (Substantial Acquisition of Shares and Takeovers) Regulations, 2011.

This off-market transaction and the subsequent disclosure highlight the transparency maintained by the company and its promoters in adhering to regulatory requirements and keeping shareholders informed about significant changes in ownership structure.