Mish Designs Bolsters Supply Chain with Holisol Logistics Partnership

Mish Designs Limited , a rapidly growing women's fashion brand in India, has announced a strategic partnership with Holisol Logistics Pvt. Ltd. to enhance its nationwide operations and supply chain efficiency. This collaboration marks a significant step in Mish's journey towards intelligent growth and brand evolution.

Partnership Highlights

Partner: Holisol Logistics Pvt. Ltd.
Objective: Strengthen nationwide operations and supply chain efficiency
Key Leverage Points:
- Advanced warehouse management systems
- Pan-India logistics network
- Multi-channel fulfillment expertise

Impact on Mish Designs

The partnership is expected to bring several improvements to Mish's operations:

Enhanced operational capabilities
Improved inventory management
Superior customer experience across online marketplaces and retail channels

About Mish Designs

Mish Designs has established itself as a notable player in the women's fashion industry:

Aspect	Details
Product Focus	Affordable Western and Indo-Western attire
Online Sales	Over 2.5 lakh products since FY 2017-18
E-commerce Platforms	Myntra, Nykaa Fashion, Ajio, Tata Cliq, Namshi
Manufacturing Capacity	10,000 sq. ft. unit with 54 employees
Product Range	Over 1,000 designs including dresses, gowns, tops, co-ords, T-shirts, trousers, and palazzos
Brands	MISH, CURVES BY MISH (domestic), ZOEY (UAE export)
Retail Presence	Recently opened first flagship store at Seasons Mall, Pune

Management Perspective

Kaushal Goenka, Managing Director of Mish Design, emphasized the importance of this partnership: "Our partnership with Holisol Logistics Pvt. Ltd. reflects our intent to build a smart, scalable, and technology-driven supply chain that supports our growing retail and e-commerce presence. This step will significantly enhance our delivery capabilities and enable us to serve our customers faster and more efficiently."

Holisol Logistics' Credentials

Holisol Logistics brings substantial experience to the partnership, having worked with renowned global and national brands such as GAP, Aldo, Puma, and Biba.

This strategic move by Mish Designs underscores the company's commitment to operational excellence and customer satisfaction. As the fashion industry continues to evolve, particularly in the e-commerce space, such partnerships may prove crucial for brands looking to scale efficiently and meet the growing demands of online shoppers.

1 Day	5 Days	1 Month	6 Months	1 Year	5 Years
+9.97%	+1.28%	-24.27%	-38.66%	-72.48%	-66.68%

Mish Designs Limited has announced the appointment of Ms. Ashima Chhatwal as its new Company Secretary and Compliance Officer, effective September 23, 2025. The decision was approved by the company's Board of Directors during a meeting held on the same date.

Key Appointment Details

Detail	Information
Appointee	Ms. Ashima Chhatwal
Position	Company Secretary and Compliance Officer
Effective Date	September 23, 2025
Board Meeting	Commenced at 3:30 PM and concluded at 4:00 PM

Professional Background

Ms. Chhatwal brings a wealth of experience to her new role at Mish Designs Limited:

Associate Member of the Institute of Company Secretaries of India (ICSI)
Over 8 years of experience in legal and regulatory roles
Qualified lawyer and Company Secretary
Expertise in corporate governance and compliance

Appointment Significance

This appointment is in compliance with Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015. The company has duly informed the BSE Limited about this significant change in key managerial personnel.

Additional Information

Ms. Chhatwal is not related to any Director of the Company, ensuring independence in her role.
The appointment was disclosed in accordance with SEBI Master circular SEBI/HO/CFD/PoD2/CIR/P/0155 dated November 11, 2024.

Mish Designs Limited's decision to bring Ms. Ashima Chhatwal on board reflects the company's commitment to maintaining strong corporate governance practices and ensuring compliance with regulatory requirements. Her extensive experience in legal and regulatory matters is expected to contribute significantly to the company's operations and stakeholder relations.