Miniso Q2FY25 Results: EPS misses estimate despite 23.5% revenue growth
- Adjusted EPS of $0.26 missed the $0.30 estimate by 13.33%
- Revenue rose 23.53% YoY to $856.364 million
- Sales narrowly missed the $856.700 million consensus estimate
- EPS declined 16.13% from $0.31 in the prior-year quarter

*this image is generated using AI for illustrative purposes only.
Miniso Group Holding (NYSE: MNSO) reported second-quarter adjusted earnings per share of $0.26, missing analyst consensus estimates of $0.30 by 13.33 percent. The result represents a 16.13 percent decline from $0.31 per share in the same period last year.
The company logged quarterly sales of $856.364 million, which missed the analyst consensus estimate of $856.700 million by a narrow margin of 0.04 percent. This figure marks a 23.53 percent increase over sales of $693.236 million recorded in the corresponding period of the prior fiscal year.
What the Numbers Show
While top-line growth remained robust at nearly 24 percent year-over-year, profitability metrics contracted significantly. The divergence between revenue expansion and earnings contraction suggests margin pressure or increased operational costs during the quarter, as EPS fell 16.13 percent despite substantial sales growth.
| Metric | Q2 Current | Q2 Prior Year | Change |
|---|---|---|---|
| Adjusted EPS | $0.26 | $0.31 | -16.13% |
| Revenue | $856.364 million | $693.236 million | +23.53% |
The miss on both earnings and revenue estimates indicates that while demand for Miniso’s products remains strong, execution against specific financial targets faced headwinds in this reporting period.
What specific operational cost increases or margin pressures contributed to the 16% decline in EPS despite robust revenue growth?
How might Miniso adjust its pricing strategy or supply chain management in Q3 to address the divergence between top-line growth and profitability?
Will Miniso accelerate its international expansion plans to offset domestic market headwinds and improve overall margins?



























