Mini Diamonds (India) Ltd has introduced a Make to Order (MTO) service for retail customers through its wholly owned subsidiary Namra Jewels Private Limited. The initiative enables customers to customize jewellery based on individual preferences, including design, diamond specifications, metal choice, and size. This service is available across both online and offline platforms, aiming to provide a personalized buying experience while maintaining the company's quality standards.

The Make to Order model reflects Namra Jewels' focus on evolving consumer preferences for personalized jewellery and a consultative purchase experience. By manufacturing pieces only against confirmed orders, the company expects to optimize inventory deployment and improve working capital utilization. This approach also provides greater flexibility in responding to changing customer requirements and design trends.

Commenting on the announcement, the management stated that the introduction of the MTO service represents a step towards building a customer-centric retail platform. The management emphasized that personalized jewellery is becoming an increasingly important part of the buying experience. The initiative is designed to address individual customer preferences while strengthening operational efficiency through demand-driven manufacturing.

The strategy aligns with the company's long-term objective of building a scalable retail business founded on quality, flexibility, and prudent capital allocation. Mini Diamonds (India) Ltd is a public limited company listed on BSE Limited, established in 1987. The company is known for its cut and polished diamonds and jewellery manufacturing, catering to both Indian and international markets through B2B and B2C channels.

Mini Diamonds (India) Ltd has scheduled an Extra-Ordinary General Meeting (EGM) on Friday, August 07, 2026, to seek shareholder approval for the issuance of 1,11,00,000 warrants to its promoters on a preferential basis. The warrants are priced at ₹8 each, comprising a face value of ₹2 and a premium of ₹6, aggregating to ₹8.88 crore. The company intends to utilize the net proceeds entirely for the expansion of its lab-grown diamond business, including manufacturing capabilities and working capital requirements.

The Board of Directors approved the proposal in a meeting held on July 09, 2026. The issuance is subject to regulatory consents and will be conducted in accordance with Chapter V of the Securities and Exchange Board of India (Issue of Capital and Disclosure Requirements) Regulations, 2018, and the Companies Act, 2013. The relevant date for determining the floor price is Wednesday, July 08, 2026, which is 30 days prior to the EGM.

The proposed allottees include Upendra Narottamdas Shah and Ronish U Shah, who are set to receive 55,50,000 warrants each. Upon full conversion of the warrants into equity shares, the shareholding of Upendra Narottamdas Shah will increase to 2.25%, while Ronish U Shah will hold 2.25%. Currently, Upendra Narottamdas Shah holds 0.004243% of the company's equity shares.

The warrants are convertible into fully paid-up equity shares within 18 months from the date of allotment. The warrant holders must pay 25% of the consideration amount at the time of subscription, with the remaining 75% payable upon conversion. If the warrant holders fail to exercise the conversion right within the stipulated tenure, the warrants will lapse and the amount paid will be forfeited.

The EGM will be held at 09:30 a.m. (IST) at the company's registered office in Mumbai. Remote e-voting will commence on August 04, 2026, and conclude on August 06, 2026. The results of the voting will be declared within two working days from the conclusion of the meeting.