Meesho has officially launched 'Vaani - Your Meesho Dost,' India's first Gen-AI powered conversational voice shopping assistant, marking a significant milestone in the company's technology innovation journey. The launch was formally announced through a regulatory filing under Regulation 30 of SEBI Listing Regulations.

Targeting Next 500 Million Users

The AI voice assistant is strategically designed to serve the next 500 million users who inherently shop offline. Sanjeev Kumar, Co-Founder and Chief Technology Officer, emphasized that the assistant brings conversational shopping into the digital experience, allowing users to speak naturally and ask follow-up questions throughout their shopping journey.

Strong Early Adoption Metrics

Within the first month of launch, the voice assistant has demonstrated impressive user engagement and performance metrics:

Advanced AI Architecture

The assistant is powered by a robust AI architecture designed for real-world usage at scale. It leverages edge computing for speech understanding and synthesis to ensure low latency and cost efficiency. The system features a multi-agent framework that enables handling complex, multi-step shopping interactions reliably, with fine-tuned models trained on regional language nuances.

Comprehensive Shopping Support

Vaani is designed to support users across the entire shopping journey, from discovery to purchase. The assistant understands user intent by asking relevant follow-up questions, helps surface relevant products without extensive browsing, and addresses decision-making barriers through contextual information like reviews and product details.

Market Impact and Future Vision

The launch represents Meesho's broader vision of conversational commerce, reimagining how users interact with e-commerce through natural, voice-led experiences. With over 251 million annual transacting users, the company leverages its deep understanding of Indian shopping behaviors to build this innovative solution. Early indicators show repeat engagement with users returning frequently and engaging in multiple conversations, suggesting early habit formation in voice-based shopping.

Meesho Limited has completed a significant employee stock option allotment, issuing 1,46,11,534 equity shares to eligible employees under its Employee Stock Option Plan 2024. The allotment represents a key milestone in the company's employee compensation strategy.

ESOP Allotment Details

The Nomination and Remuneration Committee of the Board of Directors approved the allotment on March 19, 2026, through circulation. The shares were issued upon exercise of vested options under the company's ESOP 2024 Plan.

Impact on Share Capital

The allotment has resulted in an increase in the company's issued, subscribed and paid-up equity share capital. The capital structure change reflects the exercise of employee stock options under the established plan.

Share Rights and Compliance

The newly allotted equity shares will rank pari-passu with existing equity shares of the company in all respects. This ensures that the new shares carry the same rights and privileges as the existing shareholding.

The disclosure has been made pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The company has also made the information available on its investor website at investor.meesho.com/announcements.

Corporate Structure

Meesho Limited, formerly known as Meesho Private Limited and Fashnear Technologies Private Limited, operates with CIN L74900KA2015PLC082263. The company is headquartered in Bengaluru, Karnataka, with its registered office located at Helios Business Park on the Outer Ring Road.