Meesho Limited has announced the grant of 3,04,535 stock options to eligible employees under its Employee Stock Option Plan 2024. The grant was approved by the company's Nomination and Remuneration Committee through a circular resolution on March 27, 2026, marking another significant step in the company's employee incentivization strategy.

Stock Option Grant Details

The newly granted stock options represent a substantial employee benefit initiative under the ESOP 2024 Plan. Each option is convertible into 49 fully paid-up equity shares with a face value of Re. 1/- each, bringing the total equity shares covered by these options to 1,49,22,215.

Exercise and Vesting Terms

The stock options come with specific exercise conditions designed to retain talent and align employee interests with company performance. Options can be exercised at any time after the vesting period, provided the employee remains with the company. In case of employment cessation, all vested options as of the last working day may be exercised within six months from the cessation date.

Regulatory Compliance and Disclosure

The grant has been disclosed in compliance with Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The company has informed both the National Stock Exchange of India Limited (Symbol: MEESHO) and BSE Limited (Scrip Code: 544632) about this corporate action.

Meesho Limited, formerly known as Meesho Private Limited and Fashnear Technologies Private Limited, continues to strengthen its employee engagement through structured stock option programs. The company has made detailed information about this grant available on its investor website for stakeholder reference.

Meesho has officially launched 'Vaani - Your Meesho Dost,' India's first Gen-AI powered conversational voice shopping assistant, marking a significant milestone in the company's technology innovation journey. The launch was formally announced through a regulatory filing under Regulation 30 of SEBI Listing Regulations.

Targeting Next 500 Million Users

The AI voice assistant is strategically designed to serve the next 500 million users who inherently shop offline. Sanjeev Kumar, Co-Founder and Chief Technology Officer, emphasized that the assistant brings conversational shopping into the digital experience, allowing users to speak naturally and ask follow-up questions throughout their shopping journey.

Strong Early Adoption Metrics

Within the first month of launch, the voice assistant has demonstrated impressive user engagement and performance metrics:

Advanced AI Architecture

The assistant is powered by a robust AI architecture designed for real-world usage at scale. It leverages edge computing for speech understanding and synthesis to ensure low latency and cost efficiency. The system features a multi-agent framework that enables handling complex, multi-step shopping interactions reliably, with fine-tuned models trained on regional language nuances.

Comprehensive Shopping Support

Vaani is designed to support users across the entire shopping journey, from discovery to purchase. The assistant understands user intent by asking relevant follow-up questions, helps surface relevant products without extensive browsing, and addresses decision-making barriers through contextual information like reviews and product details.

Market Impact and Future Vision

The launch represents Meesho's broader vision of conversational commerce, reimagining how users interact with e-commerce through natural, voice-led experiences. With over 251 million annual transacting users, the company leverages its deep understanding of Indian shopping behaviors to build this innovative solution. Early indicators show repeat engagement with users returning frequently and engaging in multiple conversations, suggesting early habit formation in voice-based shopping.