Marti exceeds June targets with 4.3M riders, 532K drivers
Marti Technologies reported reaching 4.30 million riders and 532,000 registered drivers as of June 11, 2026, surpassing its June 30, 2026 targets. The company noted a 96% increase in riders and a 68% increase in drivers year-over-year. Marti set new targets for September 30, 2026, and highlighted its expansion across 20 markets in Türkiye, covering 80% of the country's GDP.
*this image is generated using AI for illustrative purposes only.
Marti Technologies, Inc. announced that as of June 11, 2026, its ride-hailing service reached 4.30 million riders and 532,000 registered drivers, exceeding the June 30, 2026 targets of 4.30 million riders and 530,000 registered drivers. The number of riders grew 96% from June 11, 2025, to June 11, 2026, while registered drivers increased 68% during the same period. This growth demonstrates large demand for the service across Türkiye, as the company aims to provide safe and affordable rides alongside economic opportunities for drivers.
Encouraged by this growth, Marti has set targets for 4.90 million riders and 580,000 registered drivers by September 30, 2026. Of the current 532,000 registered drivers, 351,000 are located in Istanbul. This figure contrasts with the 20,000 taxis serving the city, giving Marti 18 times as many registered drivers as taxis. All drivers undergo formal background checks, and the average driver rating is 4.8 out of 5 stars.
Nationwide Expansion
Marti's ride-hailing operations now span 20 markets across Türkiye, covering approximately 80% of the country's GDP. This expansion follows multiple phases completed in 2025. The increased footprint is driving geographic diversification and reinforcing the platform's nationwide growth trajectory.
Geographic Diversification Metrics
| Metric | Previous Share | Current Share |
|---|---|---|
| Riders outside Istanbul | 35% | 44% |
| Registered drivers outside Istanbul | 24% | 34% |
The proportion of riders and registered drivers based outside of Istanbul has grown significantly over the last twelve months. This shift underscores nationwide demand for Marti's services and supports the company's long-term growth trajectory beyond Istanbul.
Market Outlook
McKinsey & Company estimates the taxi market size in Türkiye at $9 billion to $12 billion as of 2021. Under the "Disruptive Scenario 2030", ride-hailing is expected to increase the market size by offering cheaper and more convenient rides. McKinsey & Company estimates the potential size of the Turkish ride-hailing market in 2030 at $15 billion to $20 billion.
How will Marti maintain driver retention and service quality as it scales toward the September 2026 targets?
What specific strategies will Marti employ to further penetrate the remaining 20% of Türkiye's GDP not currently covered?
How might traditional taxi industry regulations evolve in response to Marti's growing market dominance in Istanbul?
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