Marico Completes 75% Acquisition of Vietnam's SkinEtiq on April 2, 2026
Marico Limited officially completed the acquisition of 75% stake in SkinEtiq Joint Stock Company on April 2, 2026, through its wholly owned subsidiary MSEA. The Vietnamese company owns the digital-first skincare brand 'Candid' and holds exclusive distribution rights for 'Murad' brand in Vietnam. This strategic transaction, announced to stock exchanges under SEBI Regulation 30, makes SkinEtiq a subsidiary of Marico and strengthens the company's digital skincare portfolio and presence in Southeast Asian markets.

*this image is generated using AI for illustrative purposes only.
Marico has officially completed the acquisition of a 75% stake in SkinEtiq Joint Stock Company, a Vietnamese digital skincare brand, through its wholly owned subsidiary MSEA (Marico South East Asia Corporation) on April 2, 2026. The transaction was formally announced to stock exchanges under Regulation 30 of SEBI listing requirements, making SkinEtiq a subsidiary of MSEA and consequently a subsidiary of Marico Limited.
Transaction Completion and Regulatory Filing
The acquisition was completed on April 2, 2026, following the initial proposal announced on February 9, 2026. Marico informed both BSE and NSE about the successful completion of this strategic transaction, which transforms SkinEtiq into a subsidiary within the company's organizational structure.
| Parameter: | Details |
|---|---|
| Completion Date: | April 2, 2026 |
| Acquisition Stake: | 75% |
| Target Company: | SkinEtiq Joint Stock Company |
| Acquiring Entity: | MSEA (Wholly Owned Subsidiary) |
| Market: | Vietnam |
| Regulatory Filing: | SEBI Regulation 30 |
SkinEtiq's Digital Skincare Portfolio
SkinEtiq operates as a digital-first skincare company in Vietnam, owning the 'Candid' brand and holding exclusive distribution rights for the 'Murad' brand in the Vietnamese market. This acquisition provides Marico with access to established digital skincare brands and distribution networks in the growing Vietnamese beauty market.
Strategic Expansion in Southeast Asia
The completed acquisition represents Marico's continued commitment to expanding its presence in Southeast Asian markets through strategic investments. By securing a controlling stake in SkinEtiq, the company gains access to local market expertise, established consumer base, and digital-first capabilities in the Vietnamese skincare segment.
Corporate Structure Enhancement
With the transaction's completion, SkinEtiq becomes a subsidiary of MSEA, which is itself a wholly owned subsidiary of Marico Limited. This structured approach allows Marico to leverage its international subsidiary framework for effective management and integration of the Vietnamese operations while maintaining strategic control over the digital skincare expansion.
The acquisition strengthens Marico's digital capabilities in the personal care segment and provides a platform for further growth in the Vietnamese and broader Southeast Asian markets.
Source: Company/INE196A01026/0661d7aa-6881-4c2a-85ff-199dcaf7f261.pdf
Historical Stock Returns for Marico
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +2.26% | +1.01% | -3.46% | +8.49% | +17.57% | +86.95% |
How will Marico integrate SkinEtiq's digital-first capabilities across its other Southeast Asian operations?
What are Marico's plans for expanding the Candid and Murad brands beyond Vietnam into other regional markets?
Will this acquisition trigger similar digital skincare acquisitions by competitors in the Southeast Asian beauty market?


































