Mangalam Global Enterprise launches NEAT Everyday, opens 3 Mumbai stores
Mangalam Global Enterprise Limited has launched its wellness brand NEAT Everyday with three new stores in Mumbai, expanding its total retail footprint to nine stores and one kiosk across Ahmedabad, Mumbai, and Indore. The company aims to scale this to 100 stores over the next two years, offering over 25 product variants including nutraceuticals and personal care essentials.
*this image is generated using AI for illustrative purposes only.
Mangalam Global Enterprise Limited has entered India's wellness sector with the launch of its new brand, NEAT Everyday, and the inauguration of three experience stores in Goregaon, Borivali, and Ghatkopar. This strategic move marks the company's retail debut, strengthening its omnichannel presence and enhancing consumer access to its wellness and personal care product range. The newly opened outlets, covering approximately 985 sq. ft., complement the brand's existing digital platform and physical retail network.
Following the successful launch of five stores and one kiosk in Ahmedabad and one store in Indore, the addition of these three Mumbai locations brings the total count to nine stores and one kiosk. This expansion is part of the company's retail-led growth strategy, aiming to establish a trusted omnichannel wellness brand in India. Mangalam Global Enterprise plans to scale this footprint to 100 stores over the next two years, focusing on key metropolitan markets and high-growth Tier I and Tier II cities.
Product Portfolio and Strategy
NEAT Everyday offers a curated portfolio of over 25 variants across multiple pack sizes, including nutraceuticals, gummies, vegan plant-based capsules, cold-pressed oils, and personal care essentials. The products are developed using natural ingredients and contemporary formulations to cater to the rising demand for preventive wellness, ingredient transparency, and clean-label personal care solutions. The brand's gel capsules feature Pure Vegan plant-based packaging, aligning with consumer preferences for sustainable options.
Expansion Details
The following table summarizes the key details of the latest retail expansion:
| Feature: | Details |
|---|---|
| Brand: | NEAT Everyday |
| New Locations: | Goregaon, Borivali, Ghatkopar (Mumbai) |
| Total Footprint: | 9 stores and 1 kiosk (Ahmedabad, Mumbai, Indore) |
| Area (New Stores): | Approx. 985 sq. ft. |
| Product Variants: | 25+ across wellness and personal care |
| Expansion Target: | 100 stores over the next two years |
The company submitted the disclosure to the National Stock Exchange of India Limited and BSE Limited under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. Karansingh Imansingh Karki, Company Secretary & Compliance Officer, signed the filing on behalf of Mangalam Global Enterprise Limited.
Historical Stock Returns for Mangalam Global Enterprise
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -1.32% | -0.48% | +4.65% | +32.71% | -3.92% | +46.04% |
What specific metropolitan markets and Tier I and Tier II cities are being prioritized for the next phase of expansion?
How will the company fund the aggressive growth plan to reach 100 stores over the next two years?
What metrics will be used to evaluate the success of the omnichannel strategy in driving sales compared to standalone digital or physical retail?
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