Mangalam Global Enterprise launches NEAT Everyday wellness brand
Mangalam Global Enterprise Limited has launched NEAT Everyday, a new wellness and personal care brand, with five retail outlets in Ahmedabad. The brand offers over 30 vegan products and aims to expand into Tier-1 and Tier-2 cities.

*this image is generated using AI for illustrative purposes only.
Mangalam Global Enterprise Limited has launched NEAT Everyday, a new wellness and personal care brand, with the simultaneous opening of five retail outlets across Ahmedabad on June 04, 2026. This strategic move marks the Group's entry into India's nutraceuticals and wellness sector, leveraging over eight decades of expertise in agriculture and manufacturing. The brand aims to bridge traditional wellness wisdom with modern consumer needs through an omnichannel retail model.
The launch introduces a portfolio of more than 30 products, including oils, soft gels, capsules, and gummies, which are 100% vegan, gluten-free, and paraben-free. NEAT Everyday is built on the philosophy of "Passed Down with Purpose, Delivered with Love," focusing on natural ingredients and cold-pressed purity. The company projects significant growth potential in the Indian market, which is estimated to reach USD 34 billion by 2028, driven by rising demand for preventive healthcare and self-care solutions.
Brand Strategy and Expansion
Vipin Prakash Mangal, Chairman & Executive Director of Group Mangalam, emphasized the vision of combining traditional wellness with current lifestyles. The stores are designed as experiential discovery centres rather than mere retail spaces. Supported by the parent company's legacy of trust, the brand plans to expand into Tier-1 and Tier-2 cities, utilizing both physical stores and digital platforms to enhance accessibility.
Operational Details
The disclosure was submitted to the National Stock Exchange of India Limited and BSE Limited under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The initiative is managed by the promoter group, Honey Mangal and Tanisha Mangal, who highlighted the focus on creating meaningful consumer experiences through informed choices and honest products.
| Aspect | Details |
|---|---|
| Brand | NEAT Everyday |
| Location | Ahmedabad, Gujarat |
| Number of Stores | 5 |
| Opening Date | June 04, 2026 |
| Product Count | 30+ |
| Product Attributes | Vegan, gluten-free, paraben-free |
Historical Stock Returns for Mangalam Global Enterprise
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +1.78% | +9.95% | +10.03% | +5.02% | +28.70% | +232.69% |
What is the projected timeline for the rollout of NEAT Everyday stores into Tier-1 and Tier-2 cities following the Ahmedabad launch?
How will the company allocate marketing resources between the experiential physical stores and the digital platforms to drive omnichannel growth?
What specific revenue contribution does the Group expect from the NEAT Everyday brand to its overall financials over the next three years?


































