Magnum opens 13,000 sq ft R&D centre in Bengaluru
The Magnum Ice Cream Company has inaugurated a 13,000 sq ft Research, Design & Innovation Centre in Whitefield, Bengaluru, featuring a state-of-the-art laboratory and pilot plant. The facility aims to accelerate consumer-led product and packaging innovation for brands such as Kwality Wall's and Cornetto, leveraging global R&D networks and local ecosystems.

*this image is generated using AI for illustrative purposes only.
The Magnum Ice Cream Company (TMICC) has opened a new Research, Design & Innovation Centre in Bengaluru, India, to strengthen its innovation capabilities in the region. Spanning 13,000 square feet, the facility in Whitefield houses a state-of-the-art laboratory and a digitally enabled pilot plant. This strategic move aims to accelerate consumer-led product and packaging innovation across brands including Kwality Wall's , Cornetto, Magnum, Carte D'Or, Feast, and Twister.
Innovation and Infrastructure
The centre is designed as a Creative Lab where science meets indulgence, integrating ice cream science, culinary craft, packaging expertise, and consumer technical insights. It leverages Bengaluru's strong food science, supplier, and start-up ecosystems. The facility's capabilities include product and process development, packaging assessment, sensory testing, and regulatory assessment. It enables faster experimentation across cups, sticks, cones, kulfi, and premium ice cream cakes.
Technical Capabilities
The infrastructure supports cold-chain and climate testing, 3D packaging prototyping, and transport simulations. These features ensure that innovations are designed for real-world Indian market conditions. The centre will work closely with TMICC's Global Design Centre in Colworth, UK, and Regional Innovation hub in Istanbul, Turkey. This collaboration aims to bring new products to life inspired by local consumer insight and deep market understanding.
Strategic Impact
Chitrang Goel, Deputy Managing Director of Kwality Wall's (India) Limited, stated that the new centre provides access to world-class R&D capabilities and a sharper innovation ecosystem. He noted that it will help the company respond faster to evolving consumer preferences and create products relevant to Indian tastes. Zbigniew Lewicki, Chief Research, Development & Innovation Officer of The Magnum Ice Cream Company, emphasized that India is an exciting market with fast-evolving tastes. He added that the centre will play an important role in creating distinctive products for Indian consumers.
| Feature | Description |
|---|---|
| Location | Whitefield, Bengaluru |
| Area | 13,000 square feet |
| Key Facilities | State-of-the-art laboratory, digitally enabled pilot plant |
| Capabilities | Product development, packaging assessment, sensory testing, cold-chain validation |
| Collaborating Hubs | Global Design Centre (Colworth, UK), Regional Innovation hub (Istanbul, Turkey) |
Historical Stock Returns for Kwality Walls
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +0.61% | -3.12% | +0.30% | +11.86% | +11.86% | +11.86% |
How will the new centre's focus on local tastes influence Kwality Wall's product roadmap over the next two years?
What role will Bengaluru's start-up ecosystem play in accelerating TMICC's packaging and product innovation?
How might this R&D investment impact TMICC's competitive positioning against regional and global ice cream brands in India?































