Lux Industries secures Reebok brand license for innerwear
Lux Industries Limited's Vertical B has entered into a Brand Licensing Agreement with RILUK IPCO Limited to exclusively use the Reebok trademark for designing, manufacturing, and selling men's and women's innerwear and thermal wear in India. The agreement, effective from the current year with a ten-year renewal option, ensures the licensor has no governance rights over the company. The transaction is not a related party deal, and the specific sales volume and value remain unascertained.

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Lux Industries Limited has entered into a Brand Licensing Agreement with RILUK IPCO Limited to use the Reebok trademark in India. The agreement grants lux industries exclusive rights to design, manufacture, and sell men's and women's innerwear and thermal wear products within the territory. The deal is effective from the current year and includes an option to renew for ten years.
The agreement was executed between RILUK IPCO Limited (RIL), a private limited company under the laws of England and Wales acting as the Licensor, and Lux Industries Limited - Vertical B, acting as the Licensee. The licensed trademarks include the "Reebok" brand. The company stated that the volume and value of products to be sold under the license cannot be ascertained at this time.
Key Terms of the Agreement
The significant terms of the Brand Licensing Agreement include:
- Exclusivity: Vertical B of the company holds exclusive rights within India for the licensed products.
- Product Scope: The license covers designing, manufacturing, and selling men's and women's innerwear and thermal wear.
- Governance: The licensor does not have the right to appoint any director on the Board of the company. No shares shall be issued to the licensor, and there are no restrictions on any change in the capital structure of the company.
| Particulars | Details |
|---|---|
| Licensor | RILUK IPCO Limited (RIL) |
| Licensee | Lux Industries Limited - Vertical B |
| Territory | India |
| Licensed Marks | Reebok |
| Duration | Effective from current year with an option to renew for ten years |
The company confirmed that it does not hold any stake in RILUK IPCO Limited. Furthermore, the transaction does not fall within related party transactions, and the licensor is not a related party to the company. The disclosure was made under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.
Source: https://lodr-files.dhan.co/lodr-inputs/Company/INE150G01020/4a665348b20f4463.pdf
Historical Stock Returns for Lux Industries
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +2.55% | +5.17% | +3.36% | +30.37% | -10.71% | -64.21% |
How will this licensing agreement impact Lux Industries' market share in the competitive innerwear segment?
What are the projected revenue contributions from the Reebok line to Lux Industries' overall financial performance?
Will Lux Industries expand its manufacturing capacity to meet potential demand for Reebok-branded products?































