LT Foods Launches Limited-Edition Daawat® Saffron Basmati Rice for Premium Market
LT Foods has introduced Daawat® Saffron Basmati Rice, a premium limited-edition product featuring saffron from Jammu & Kashmir and traditional pesticide-free cultivation methods. The offering includes luxury packaging with handcrafted elements and targets connoisseurs through exclusive online availability.

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LT Foods Limited has unveiled Daawat® Saffron Basmati Rice, a limited-edition premium offering that marks a significant innovation in the basmati rice category. The launch represents the company's strategic expansion into ultra-premium segments, targeting connoisseurs who value exceptional culinary experiences.
Product Innovation and Sourcing
The Daawat® Saffron Basmati Rice stands as a first-of-its-kind innovation, featuring basmati rice infused with the finest saffron sourced exclusively from Jammu & Kashmir. The rice cultivation follows traditional methods on farms nourished by the Chenab River, where farmers employ time-honored, pesticide-free techniques passed down through generations.
| Feature: | Details |
|---|---|
| Saffron Source: | Exclusively from Jammu & Kashmir |
| Cultivation Method: | Pesticide-free, traditional techniques |
| Water Source: | Chenab River-fed farms |
| Selection Process: | Hand-selected grains |
| Category Position: | First-of-its-kind saffron-infused basmati |
Premium Packaging and Experience
The limited-edition offering transforms the traditional rice purchase into a luxury experience through carefully curated packaging elements. Each pack contains vacuum-sealed saffron-infused basmati rice, accompanied by a handcrafted jute storage bag for preservation. The premium experience extends to personalized touches, including a handwritten note from the farmer featuring a certified pack number, along with specially curated cooking instructions.
Market Positioning and Availability
Positioned as a rare and collectible culinary offering, Daawat® Saffron Basmati Rice targets true connoisseurs seeking exclusivity in their food choices. The product functions as both a culinary indulgence and a keepsake, reflecting the company's commitment to creating value beyond traditional food offerings.
Availability remains exclusive, with interested consumers required to express interest through the dedicated website at daawat.com/saffron-rice, emphasizing the product's premium positioning and limited nature.
Strategic Vision and Market Impact
According to Ritesh Arora, CEO – India Business & Far East at LT Foods Limited, the launch represents a strategic step in strengthening the company's premium portfolio while enhancing value creation across the premium basmati ecosystem. The initiative builds on the company's seven-decade legacy, combining authenticity, product excellence, and exclusivity to reinforce Daawat®'s market leadership.
Company Performance Overview
LT Foods Limited operates as a leading billion-dollar global FMCG company in the consumer food space, with over 70.00 years of experience in specialty rice and rice-based foods. The company maintains a global presence across more than 80.00 countries, including India, the U.S., U.K., Europe, the Middle East, and the Far East.
| Financial Metric: | Performance |
|---|---|
| Consolidated Revenue (FY'25): | Rs. 8,773.00 crores |
| 5-Year Revenue CAGR: | 16.00% |
| 5-Year PAT CAGR: | 21.00% |
| Global Distributors: | 2,000+ |
| Market Presence: | 80+ countries |
The company's integrated "Farm to Fork" approach encompasses strategically located processing units in India, the U.S., and Europe, supported by automated state-of-the-art facilities and a robust global distribution network.
Historical Stock Returns for LT Foods
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -3.82% | -5.52% | -12.15% | -23.00% | -3.15% | +530.30% |

































