LT Foods Launches DAAWAT I'm Organic Range with QR Code Traceability Technology
LT Foods Limited launched the DAAWAT I'm Organic range on January 23, 2026, featuring Organic Basmati Rice and Organic Sona Masoori Rice with innovative QR code traceability technology. The products allow consumers to track their rice journey from geo-tagged cultivation to final packaging, backed by multiple certifications including USDA, India Organic, OneCert, Jaivik Bharat, and ADITI. The company's organic business contributes 11.00% of global revenue, with consolidated revenue of ₹8,773.00 crores as of FY25.

*this image is generated using AI for illustrative purposes only.
LT Foods Limited has launched the DAAWAT I'm Organic range on January 23, 2026, introducing innovative traceability technology to the organic rice market. The new product line represents a significant advancement in consumer transparency, allowing customers to track their food's complete journey through QR code technology.
Product Range and Features
The DAAWAT I'm Organic range includes two premium variants designed for health-conscious consumers:
| Product Variant | Description |
|---|---|
| DAAWAT Organic Basmati Rice | Premium organic basmati with full traceability |
| DAAWAT Organic Sona Masoori Rice | Organic Sona Masoori variety with QR tracking |
The range operates under the promise of "True. Tested. Traceable," ensuring every grain is cultivated responsibly, rigorously tested, and fully traceable. Each package features a prominently placed QR code on the front, enabling consumers to experience an immersive journey of their rice from geo-tagged cultivation sites through land testing, batch-wise certification, processing, storage, and final packaging.
Certifications and Quality Assurance
The DAAWAT I'm Organic range is supported by comprehensive global and Indian certifications:
- United States Department of Agriculture (USDA)
- India Organic certification
- OneCert verification
- Jaivik Bharat certification
- ADITI organic standards
The products come vacuum-packed to preserve freshness and purity for extended duration, ensuring quality maintenance throughout the supply chain.
Market Positioning and Business Impact
According to Ritesh Arora, CEO – India Business & Far East at LT Foods Limited, the company views organic products as integral to their value chain integrity rather than a market trend. The organic foods and ingredients business contributes 11.00% of the company's global revenue, with India leading this initiative under the DAAWAT brand.
| Business Metric | Value |
|---|---|
| Consolidated Revenue (FY25) | ₹8,773.00 crores |
| 5-Year Revenue CAGR | 16.00% |
| 5-Year PAT CAGR | 21.00% |
| Organic Business Contribution | 11.00% of global revenue |
Consumer Experience and Technology Integration
K. Ganapathy Subramaniam, Chief Marketing Officer at LT Foods Limited, emphasized that the modern consumer seeks understanding beyond basic organic certification. The QR code technology addresses this demand by providing complete transparency about the product's journey, allowing consumers to verify every claim made about the organic rice.
The traceability feature represents the first time such comprehensive tracking has moved beyond traditional labeling, offering consumers direct access to information about their food's origin and processing history.
Availability and Distribution
The DAAWAT I'm Organic range will be available across all leading e-commerce and quick-commerce platforms, ensuring widespread accessibility for consumers seeking organic rice options. This distribution strategy aligns with LT Foods' established network of over 2,000 distributors globally and their integrated "Farm to Fork" approach supported by strategically located processing units in India, the United States, and Europe.
Historical Stock Returns for LT Foods
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -1.11% | -6.74% | -14.44% | -30.45% | -11.47% | +521.01% |


































