LT Foods has launched the fifth edition of its DAAWAT World Biryani Day campaign, featuring a personalised video experience with actor Shah Rukh Khan. Celebrated on the first Sunday of July, the event is a registered Intellectual Property (IP) of the company and aims to blend technology, entertainment, and food. This year’s campaign allows biryani lovers to upload their photos on a dedicated microsite to generate a video where they appear alongside the actor, creating an immersive brand experience.

The campaign, titled “DAAWAT World Biryani Day Returns — Starring You and Shah Rukh Khan,” seeks to engage consumers by offering a chance to feature in a personalised advertisement. The initiative is part of the company's broader marketing strategy to strengthen its connection with biryani enthusiasts globally. The company has instituted this occasion annually since 2022 to celebrate the universal appeal of the dish.

Ritesh Arora, CEO – India Business & Far East, LT Foods Ltd., stated that the day has evolved into a cultural moment owned by biryani lovers globally. He added that this year’s campaign brings together food, technology, and entertainment to create moments for consumers to cherish. Ritesh Sud, Chief Marketing Officer – India & Far East, highlighted that the campaign aims to make the celebration personal and immersive by allowing fans to share their love for biryani alongside the actor.

LT Foods Ltd. is a global FMCG company in the consumer food space, operating for over 70 years. The company delivers products in more than 85 countries, including India, the U.S., U.K., Europe, the Middle East, and the Far East. Its flagship brands include DAAWAT and Royal.

The company follows an integrated “Farm to Fork” approach with global supply chain hubs and processing units in India, the U.S., and Europe. It manages a distribution network with over 1400 distributors worldwide. As of FY’26, the company reported a consolidated revenue of around Rs. 11,023 crore.

LT Foods has scheduled a virtual meeting with Sameeksha Capital on June 30, 2026, to discuss its business performance and strategy. The conference call will commence at 3:00 PM IST and will be attended by the company's Chief Corporate Development Officer and Chief Financial Officer. This engagement provides investors with an opportunity to gain direct insights into the company's operations and future outlook.

The meeting is part of the company's ongoing investor relations activities. The disclosure was submitted to BSE Limited and National Stock Exchange of India Ltd in compliance with Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015.

Meeting Details

The following table outlines the specifics of the scheduled interaction:

LT Foods Limited, known for its brands such as DAAWAT, The FINEST, and ROYAL, continues to engage with the investment community to transparently share its financial and operational updates.