LPL and Commonwealth top JD Power advisor satisfaction rankings
LPL Financial Holdings Inc. and Commonwealth Financial Network ranked #1 and #2 respectively in the JD Power 2026 U.S. Financial Advisor Satisfaction Study. Commonwealth marked its 13th consecutive #1 ranking, excelling in compensation, leadership, and operational support. LPL’s #2 position highlights its technology platform and wealth management offerings. Together, the firms support over 32,000 advisors and $2.3 trillion in assets.

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LPL Financial Holdings Inc. and Commonwealth Financial Network have secured the top two positions in the JD Power 2026 U.S. Financial Advisor Satisfaction Study within the Independent Advisor Satisfaction Among Financial Investment Firms category. Commonwealth, acquired by LPL in 2025, earned its 13th consecutive #1 ranking, while LPL Financial LLC rose to #2 overall. The recognition underscores the strength of a system designed to support advisor success through personalized service, scale, and innovation.
The results reflect a model that integrates Commonwealth’s long-standing personalized service with LPL’s technological capabilities and expanding resources. Commonwealth achieved the highest scores across key satisfaction drivers, including compensation, firm leadership and culture, professional development, products and marketing, and operational support. LPL’s #2 ranking highlights its advanced technology platform, diverse affiliation models, and extensive wealth management offerings.
Key Satisfaction Drivers
The JD Power 2026 U.S. Financial Advisor Satisfaction Study evaluates advisor satisfaction across several dimensions. The following table outlines the key areas measured:
| Key Driver | Description |
|---|---|
| Compensation | Financial rewards and structures for advisors |
| Firm Leadership and Culture | Organizational values and management direction |
| Operational Support | Assistance with day-to-day business operations |
| Products and Marketing | Investment solutions and promotional tools |
| Professional Development | Training and career growth opportunities |
| Technology | Digital platforms and tools for advisor efficiency |
Rich Steinmeier, CEO of LPL, emphasized the significance of the rankings, stating that they demonstrate a shared commitment to placing advisors at the center of the organization. He noted that Commonwealth’s 13-year streak reflects a model grounded in service and relationships, while LPL’s position underscores the strength of its technology and wealth management offerings. The combined organization aims to preserve the distinct strengths of both firms while expanding choice and flexibility for advisors.
LPL supports more than 32,000 financial advisors and approximately 1,100 financial institutions, servicing and custodying approximately $2.3 trillion in brokerage and advisory assets. The firm provides a range of affiliation models, investment solutions, and fintech tools to support advisor practices. Securities and advisory services are offered through LPL Financial LLC, a registered investment adviser and broker-dealer and member of FINRA/SIPC.
How will LPL integrate Commonwealth's personalized service model with its own technology platform without diluting the distinct brand identities that drove these rankings?
Will the combined entity's dominance in advisor satisfaction prompt increased consolidation among other independent broker-dealers to remain competitive?
How might the successful integration of Commonwealth influence LPL's future acquisition strategy regarding other high-touch service firms?































