LPL assets rise 3.1% to $2.55 trillion in May
LPL Financial Holdings Inc. reported total client assets of $2.55 trillion for May 2026, a 3.1% increase from April. Advisory assets grew to 60.2% of total assets, up from 55.1% a year ago. Total organic net new assets were $8.8 billion, with net buying activity at $13.7 billion.

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LPL Financial Holdings Inc. reported total client assets of $2.55 trillion for May 2026, an increase of $76.9 billion, or 3.1%, compared to the end of April. The rise in assets was driven by market appreciation and net new assets, with advisory assets now comprising 60.2% of the total, up from 55.1% a year ago. Total organic net new assets (NNA) for May stood at $8.8 billion, translating to a 4.3% annualized growth rate.
Total client cash balances at the end of May were $54.8 billion, a decrease of $0.6 billion from April. Net buying activity in May was $13.7 billion. The firm recorded net brokerage to advisory conversions of $2.1 billion during the month.
Asset Performance
Advisory assets reached $1,537.3 billion in May, up from $1,482.7 billion in April, marking a 3.7% monthly increase. Brokerage assets stood at $1,017.3 billion, a 2.2% rise from April. On a year-over-year basis, total client assets grew by 37.8%, driven by a 50.5% increase in advisory assets and a 22.1% rise in brokerage assets.
| Metric ($ in billions) | May 2026 | April 2026 | Change M/M | May 2025 | Change Y/Y |
|---|---|---|---|---|---|
| Advisory Assets | 1,537.3 | 1,482.7 | 3.7% | 1,021.6 | 50.5% |
| Brokerage Assets | 1,017.3 | 995.0 | 2.2% | 832.9 | 22.1% |
| Total Client Assets | 2,554.6 | 2,477.7 | 3.1% | 1,854.5 | 37.8% |
Net New Assets and Cash
Total organic NNA was $8.8 billion, compared to $3.1 billion in April. Advisory organic NNA was $11.0 billion, while brokerage organic NNA was negative $2.2 billion. Acquired NNA remained flat at $0.0 billion for the period.
Total client cash balances decreased to $54.8 billion in May from $55.5 billion in April. Insured cash account sweep balances were $37.0 billion, while deposit cash account sweep balances were $14.8 billion. Money market sweep balances stood at $1.2 billion.
Can LPL sustain the 4.3% annualized organic net new asset growth rate given the current economic backdrop?
How will the continued shift from brokerage to advisory models impact the firm's profitability and revenue mix?
What strategies will LPL employ to reverse the negative organic net new assets within the brokerage segment?



























