LiveRamp launches Agentic Partner Program to fast-track AI agent deployments
LiveRamp has introduced the LiveRamp Agent Builders (LAB) program to accelerate AI agent deployment for marketers, partnering with SemantIQ, Newton Research, Akkio, and Datalinx. The program lowers barriers to entry, offering access to specialized agents for healthcare, media optimization, and data standardization. LiveRamp plans to expand the program to limited release to reach more marketers and agentic builders.
*this image is generated using AI for illustrative purposes only.
LiveRamp has launched the LiveRamp Agent Builders (LAB) program, a new initiative designed to bring more partner-built agents into its network and accelerate marketers' ability to transform planning, measurement, activation, and data transformation with AI. The program aims to lower barriers to entry for both marketers and partners, providing access to agents from participating AI companies during the pilot period. This allows customers to focus on finding tools that create value while ensuring neutrality and trust in data collaboration.
Matt Karasick, Chief Product Officer at LiveRamp, emphasized the program's goal of streamlining marketers' agentic buying checklists to help them drive value from agents. The LAB program enables marketers to deploy agents for new or existing workflows using the LiveRamp platform, while partners can leverage LiveRamp's APIs and MCP servers to make their agents available to all customers in tandem with the LiveRamp team.
Founding Partners and Solutions
The LAB program's Founding Partners include SemantIQ, Newton Research, Akkio, and Datalinx, each offering specialized agent solutions for LiveRamp's customers. These partners provide capabilities ranging from healthcare provider audience analysis to media optimization and data standardization.
| Partner | Solution Focus |
|---|---|
| SemantIQ | AI-native workflows for healthcare provider audiences and media intelligence |
| Newton Research | Intelligent agents for analytics and media optimization across data environments |
| Akkio | Agentic workflow for audience discovery, analysis, segment creation, and activation |
| Datalinx | Automation of first-party data standardization, mapping, and maintenance |
Industry Impact and Future Expansion
Albertsons Media Collective is already working with Newton Research's agent to unlock comprehensive analytics across data environments. Manik Khanna, Co-founder & CEO of SemantIQ, highlighted the importance of governed, auditable environments for AI agents in healthcare marketing. Jon Reilly, CEO and Co-Founder of Akkio, noted the partnership's ability to streamline audience targeting and activation.
LiveRamp plans to expand the LAB program to limited release, making it available to more marketers and agentic builders. The company continues to build on the success of its Founding Partners to enhance the data collaboration network. Interested parties can reach out to LAB@liveramp.com for more information.
How will LiveRamp ensure data privacy and security as third-party agents gain deeper access to customer workflows through the LAB program?
What specific metrics or KPIs will LiveRamp use to evaluate the success of the pilot phase before expanding to limited release?
How might the introduction of AI agents for data standardization and activation impact the operational structure of marketing teams at partner organizations?
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