LG Electronics USA signs three-year partnership with Dodgers
LG Electronics USA secures a three-year, multi-million-dollar partnership with the Los Angeles Dodgers, combining marketing activations with B2B display technology. The deal includes 771 feet of 6,000-nit LED ribbon boards at Dodger Stadium and covers all home games for the defending World Series Champions.

*this image is generated using AI for illustrative purposes only.
LG Electronics USA has been named a Proud Partner of the Los Angeles Dodgers under a new multi-million-dollar, three-year marketing and technology partnership announced on Aug. 7, 2026. The agreement aligns LG’s industry-leading display innovations with one of Major League Baseball’s most iconic franchises, covering all 81 regular-season home games and home postseason games for the defending World Series Champions.
The partnership integrates consumer-facing initiatives with B2B technology integrations to enhance the fan experience at Dodger Stadium. LG will engage fans through in-game branding, digital and social media integrations, and interactive brand activations. Additionally, LG plans to collaborate with the Dodgers on community-impact initiatives benefiting residents throughout Southern California, with specific details to be announced later.
Technology Integration at Dodger Stadium
The commercial aspect of the deal builds upon LG’s existing collaboration with ANC to upgrade the stadium’s digital infrastructure. LG’s advanced direct-view LED technology powers key visual experiences throughout the ballpark, designed for demanding outdoor environments with exceptional brightness and durability.
| Feature | Specification |
|---|---|
| Display Type | LG GRPA Stadium Series Ribbon Outdoor LED Display |
| Brightness | 6,000 nits |
| Total Length | 771 feet |
| Locations | Reserve Level, Field Level, Top Deck |
| Content | Game info, statistics, entertainment, sponsor messaging |
These high-impact LED ribbon boards encircle the historic stadium, delivering dynamic game information and sponsor messaging to millions of fans annually.
Executive Commentary
Don Kwack, President and CEO of LG Electronics North America, stated that the collaboration represents the convergence of world-class sports, breakthrough technology, and unforgettable fan experiences. He emphasized that LG is proud its display innovations are transforming Dodger Stadium and elevating the in-stadium experience, exemplifying synergies between consumer-focused initiatives and B2B integrations.
Lorenzo Sciarrino, Senior Vice President of Global Partnerships for the Los Angeles Dodgers, noted that LG’s display technology helps elevate the stadium experience while creating new opportunities to engage fans through innovative technology.
Jerry Cifarelli Jr., President and CEO of ANC, highlighted that the partnership extends their longstanding relationship with the ball club, bringing state-of-the-art display technology to one of professional sports’ premier venues.
Historical Stock Returns for LG Electronics
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +0.79% | +2.35% | +2.29% | +3.95% | -6.57% | -6.57% |
How might this high-profile partnership influence LG's market share in the competitive stadium LED display sector against rivals like Samsung and Sony?
What specific metrics will LG and the Dodgers use to quantify the ROI of the integrated B2B technology and consumer-facing brand activations?
Could the success of the Dodger Stadium LED ribbon installation accelerate similar infrastructure upgrades at other major MLB or NFL venues?


































