LendingTree backs North Carolina's AI Strategic Roadmap
LendingTree has endorsed North Carolina's AI Strategic Roadmap, highlighting the contributions of its executives, Sarah Bacha and Hala Shakra, to the state's AI policy. The roadmap focuses on balancing innovation with consumer protection and ethical governance across various sectors.

*this image is generated using AI for illustrative purposes only.
LendingTree has commended the release of North Carolina's AI Strategic Roadmap, a policy framework designed to establish the state as a national leader in the responsible development and governance of artificial intelligence. The online financial marketplace highlighted its direct involvement in shaping the strategy through the participation of its senior leadership in the state's advisory efforts. The roadmap aims to foster innovation while implementing necessary guardrails to ensure public trust and safety in AI deployment.
Governor Josh Stein emphasized the urgency of the initiative, stating that the strategy is intended to protect residents from harm, prepare the workforce for new opportunities, and transform government services. The plan outlines a comprehensive approach to advancing AI across state government, education, workforce development, and consumer-facing industries. It positions North Carolina to compete for future investment and talent by promoting ethical AI adoption.
LendingTree's influence on the roadmap was facilitated by Sarah Bacha, Senior Vice President, Head of Strategy and Analytics at LendingTree, who served on Governor Josh Stein's Artificial Intelligence Advisory Council. The Council included leaders from industry, academia, government, and the nonprofit sector. Bacha's contributions focused on integrating practical, real-world perspectives regarding innovation, consumer protection, transparency, and the responsible deployment of emerging technologies.
"North Carolina's AI Strategic Roadmap is a model for how states can approach this rapidly evolving technology," said Bacha. She noted that the recommendations strike a balance between fostering innovation and establishing the guardrails necessary to build public confidence. Bacha expressed pride in LendingTree's role in bringing the perspective of a technology-driven company serving millions of consumers to the policy-making process.
The company's commitment to responsible AI policy was further underscored by Hala Shakra, Director of AI Strategy at LendingTree, during the Fintech + Insurtech Generations conference in Charlotte, N.C. last month. Shakra emphasized that effective governance should not be viewed as a hindrance to speed but rather as a mechanism to create clarity, enabling teams to move faster and innovate more effectively.
Key Contributions to the Roadmap
LendingTree's involvement in the North Carolina AI Strategic Roadmap highlights its broader advocacy for policies that encourage innovation while preserving consumer choice and privacy. The company has leveraged nearly three decades of experience in financial technology to inform the Council's recommendations.
| Contributor | Role | Organization |
|---|---|---|
| Sarah Bacha | Senior Vice President, Head of Strategy and Analytics | LendingTree |
| Hala Shakra | Director of AI Strategy | LendingTree |
The final plan provides a strategic framework for economic growth and consumer protection, ensuring that the benefits of AI are realized while mitigating potential risks. LendingTree continues to advocate for the responsible use of emerging technologies in the financial services sector.
How will the specific guardrails outlined in North Carolina's AI Strategic Roadmap influence LendingTree's product development timeline?
What specific metrics will the state use to measure the success of the AI roadmap in terms of workforce preparedness and consumer safety?
Could North Carolina's policy framework serve as a template for federal AI regulation, and how might LendingTree advocate for this on a national level?






















