Lemon Tree Hotels has appointed Mr. Kartikeya Kumar Singh as its Chief Digital and Transformation Officer and Senior Management Personnel. The appointment, effective June 08, 2026, aims to bolster the company's digital capabilities and transformation strategies. This move is part of the company's broader efforts to enhance its technological framework and operational efficiency in the hospitality sector.

The disclosure was made to the National Stock Exchange of India Limited and BSE Limited in compliance with Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The company confirmed that the appointment is on a full-time employment basis. The regulatory filing included the necessary details regarding the new role and the appointee's background as required by SEBI Master Circular No. HO/49/14/14(7)2025-CFD-POD2/I/3762/2026 dated January 30, 2026.

Mr. Kartikeya Kumar Singh brings extensive experience to his new role, having spent 23 years in digital transformation, analytics, technology strategy, and consumer goods operations. He holds a PG Diploma in IT & Management Systems from Symbiosis Centre for Management & Human Resource Development, Pune, and a Bachelor’s degree in Architecture from Bengal Engineering & Science University, Kolkata. His professional journey began with Videocon International Limited in 2003.

Prior to joining Lemon Tree Hotels, Singh held significant positions at several major organizations. His previous roles include stints at Godrej Sara Lee Ltd., Phillips Electronics India Ltd., Pernod Ricard India Pvt. Ltd., Jubilant Life Sciences Limited, and Adidas India Marketing Pvt. Ltd. Most recently, he served as the Chief Information Officer – India and South West Asia at Coca-Cola India Private Limited.

Key Details of Appointment

The appointment marks a strategic step for Lemon Tree Hotels as it continues to focus on strengthening its leadership team to drive growth and innovation in the competitive hospitality market.

Lemon Tree Hotels has signed a franchise agreement for Keys Prima by Lemon Tree Hotels, Jaipur, reinforcing its asset-light expansion strategy in Rajasthan. The new property will feature 88 well-appointed rooms, a restaurant, banquet and conference facilities, a fitness centre, and modern public spaces catering to both business and leisure travellers. This signing takes the company's total portfolio in Rajasthan to 23 hotels, comprising 13 operational and 10 upcoming properties.

Strategic Expansion in Jaipur

The addition of this property brings Lemon Tree Hotels' city-wide presence in Jaipur to six hotels, including three operational and three upcoming properties. Strategically located at Swarna Bhoomi, Sirsi Road, near Sirsi Mode, Khatipura, the hotel offers excellent connectivity to key transit hubs. It is situated approximately 20 km from Jaipur International Airport and around 11 km from Jaipur Junction Railway Station.

Property and Brand Details

The Keys Prima brand is positioned as an upper-midscale lifestyle offering within the company's portfolio. The following table summarises the key parameters of the announced franchise agreement:

Mr. Neelendra Singh, Managing Director, Lemon Tree Hotels Ltd., stated that the expansion reflects a deliberate strategy of building strong regional clusters in high-potential markets. The introduction of Keys Prima in Jaipur broadens the company's brand portfolio in the city, catering to experience-conscious yet value-driven travellers.