Lemon Tree Hotels Enters Assam with Opening of Keys Select by Lemon Tree Hotels, Chirang
Lemon Tree Hotels Limited announced the opening of Keys Select by Lemon Tree Hotels, Chirang on May 15, 2026, marking the group's first hotel in Assam. The 40-room property is located on NH-31C along the Chirang–Bongaigaon corridor and is managed by Carnation Hotels Private Limited, a wholly owned subsidiary of Lemon Tree Hotels Limited. The hotel offers dining, banquet, wellness, and meeting facilities, catering to business, transit, and leisure travellers. The opening further strengthens the group's Northeast India footprint as part of its broader expansion across Tier-II and emerging markets.
*this image is generated using AI for illustrative purposes only.
Lemon Tree Hotels Limited has announced the opening of Keys Select by Lemon Tree Hotels, Chirang, marking the group's first hotel in Assam and its latest expansion across Northeast India. The property is managed by Carnation Hotels Private Limited, a wholly owned subsidiary of Lemon Tree Hotels Limited. The announcement was made on May 15, 2026, under Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.
Strategic Location on the Chirang–Bongaigaon Corridor
The hotel is situated on NH-31C, strategically positioned along the Chirang–Bongaigaon corridor—a region emerging as an important commercial and transit hub. The corridor is driven by industrial activity, including the Indian Oil Refinery, and serves as a gateway for cross-border trade with Bhutan. The property is located approximately 5 km from New Bongaigaon Railway Station and around 188 km from Lokpriya Gopinath Bordoloi International Airport, making it a convenient base for business, transit, and leisure travellers. Nearby attractions include Manas National Park and the Indo-Bhutan border.
Property Highlights
The following table summarises the key features of the newly opened property:
| Parameter: | Details |
|---|---|
| Property Name: | Keys Select by Lemon Tree Hotels, Chirang |
| Location: | NH-31C, Chirang–Bongaigaon Corridor, Assam |
| Number of Rooms: | 40 well-appointed rooms and suites |
| Dining: | Keys Café (all-day dining), Unlock Bar, in-room dining |
| Event Facilities: | Banquet hall, meeting room |
| Wellness & Recreation: | Fitness centre, spa |
| Managed By: | Carnation Hotels Private Limited |
| Distance from Railway Station: | Approximately 5 km from New Bongaigaon Railway Station |
| Distance from Airport: | Around 188 km from Lokpriya Gopinath Bordoloi International Airport |
Leadership Commentary
Commenting on the opening, Mr. Neelendra Singh, Managing Director, Lemon Tree Hotels Ltd., said, "We are delighted to make our debut in Assam with Keys Select by Lemon Tree Hotels, Chirang. With our KEYS brand, we introduce to the region, a hospitality experience that our guests throughout India have come to trust. Across every city where Keys Select is present, we have delivered hospitality that is elegant, quality-driven, and accessible without compromise. This opening reflects our continued commitment to bring the same standard of hospitality to Assam, and we look forward to deepening our presence across the region."
Expanding Footprint Across India
Lemon Tree Hotels operates 130+ hotels across 80+ cities in India and abroad, with a growing pipeline of 130+ upcoming properties. The group's portfolio spans seven distinct brands:
- Aurika Hotels & Resorts
- Lemon Tree Premier
- Lemon Tree Hotels
- Red Fox
- Keys Prima
- Keys Select
- Keys Lite
These brands cover upper upscale, upscale, upper midscale, midscale, leisure, wildlife, and spiritual segments. The group has an international presence in Dubai, Bhutan, and Nepal, in addition to metro hubs such as Delhi-NCR, Mumbai, Bengaluru, and Hyderabad, and Tier-II and Tier-III cities including Jaipur, Udaipur, Kochi, and Indore. Since opening its first 49-room hotel in 2004, the group has grown to 250+ properties (operational and upcoming). The Chirang opening further expands Lemon Tree Hotels' presence in Tier-II and emerging markets, reinforcing the group's continued focus on delivering branded hospitality experiences across India's evolving travel landscape.
Historical Stock Returns for Lemon Tree Hotels
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -1.14% | -8.69% | -0.95% | -28.94% | -20.20% | +190.42% |
Which specific cities or states in Northeast India is Lemon Tree Hotels targeting for its next round of expansion, and what timeline has been set for these openings?
How might the anticipated growth in cross-border trade with Bhutan and increased industrial activity along the Chirang–Bongaigaon corridor impact occupancy rates and revenue per available room for this property?
Will Lemon Tree Hotels consider introducing its premium brands like Aurika Hotels & Resorts or Lemon Tree Premier in Northeast India as tourism infrastructure in the region matures?
17
Access 50+ Readymade Screeners 
Use 200+ Custom Filters 
Get Full Market Insights 
