Klaviyo (NYSE: KVYO), the autonomous B2C CRM, has appointed Erica Smith as its new Chief Financial Officer, effective September 1, 2026. Smith succeeds Amanda Whalen, who announced in May her plan to step down. Whalen will remain employed with Klaviyo until September 4, 2026, and will transition to an advisory role through November 2026 to ensure a smooth handover.

Smith joins Klaviyo from CyberArk, recently acquired by Palo Alto Networks, where she served as Chief Financial Officer. She brings over 20 years of financial leadership experience, having previously held roles at Demandware. In her new position, Smith will oversee Klaviyo’s global financial operations, including FP&A, accounting, tax, treasury, internal audit, and investor relations.

Chano Fernández, co-CEO at Klaviyo, stated that Smith’s experience will be critical as the company expands internationally and moves upmarket with larger customers. He expressed gratitude to Whalen for her leadership and contributions during the transition period.

Executive Background

Erica Smith has a track record of helping high-growth technology companies scale through periods of rapid transformation. At CyberArk and Demandware, she led investor relations programs, expanded sell-side research coverage, and guided public companies through financings and strategic communications.

"I’ve long admired Klaviyo for its impressive growth, profitability, and disciplined execution," said Smith. "I have deep conviction in the company’s vision and believe its strategy positions Klaviyo to deliver sustainable, long-term growth."

Transition Details

The leadership change comes as Klaviyo builds out a multi-product platform. The company serves more than 196,000 paying customers, including high-growth enterprises like Mattel, TaylorMade, and Glossier.

Stifel analyst Parker Lane maintains a Buy rating on Klaviyo (NYSE: KVYO) but has lowered the price target to $24 from $28. The adjustment reflects a revised outlook on the stock's valuation while retaining a positive stance on its performance potential.

The revised price target of $24 suggests a specific entry point for investors, down from the previous $28 estimate. Despite the reduction, the Buy rating indicates continued confidence in the company's fundamentals and growth trajectory.