Klaviyo launches AI agents to drive revenue for brands
Klaviyo has launched its AI marketing agent, Composer, into public beta and advanced its Customer Agent. Both tools operate on a unified CRM platform to share real-time customer data, enhancing marketing and service interactions. The agents aim to improve revenue generation by learning from every customer engagement.
*this image is generated using AI for illustrative purposes only.
Klaviyo has launched Composer, its AI marketing agent, into public beta and announced major advancements to Customer Agent. These two agents are built into Klaviyo's CRM platform and work from the same real-time customer data across marketing and service to drive revenue. By sharing intelligence, the agents get smarter with every interaction, aiming to solve the issue of generic AI results that fail to account for brand voice and customer history.
Most platforms keep marketing and service in separate silos, but Klaviyo integrates these functions. When Customer Agent resolves a conversation, it writes preferences and intent signals back to the customer record. Composer then uses this data to build smarter marketing campaigns. Conversely, engagement from Composer's campaigns informs how Customer Agent personalizes subsequent interactions, creating a flywheel intended to drive revenue over time.
Composer is designed to help marketing teams identify focus areas and save time. It audits live campaigns, flows, and segments to surface a ranked list of revenue opportunities. For example, it can identify underperforming abandoned cart flows or lapsed high-value buyer segments. Once an opportunity is selected, Composer recommends actions and builds cross-channel campaigns using 14 years of customer context and patterns from nearly 200,000 brands. Campaigns require approval before going live.
Customer Agent utilizes the same customer context to provide sharper recommendations. Pre-trained on a brand's data, voice, and policies, it includes pre-built skills for common retail interactions and multi-lingual support. Brands can create custom service experiences with a single prompt. The agent acts on information rather than just surfacing it, completing tasks like processing returns or applying loyalty points across web chat, email, SMS, and WhatsApp.
Key Features and Availability
| Feature | Description | Availability |
|---|---|---|
| Composer | AI marketing agent that audits campaigns and builds cross-channel strategies. | Public beta available beginning today. |
| Customer Agent | AI service platform that uses real-time data to personalize interactions and perform actions. | Available now; additional functionality rolling out throughout 2026. |
Brands including AS Beauty, SPANX, and Dermalogica participated in the private beta. AS Beauty reported that Composer's Flow Audit tool identified collision issues in their automation library, helping resolve unnecessary message volume and potential revenue loss.
How will competitors with separate marketing and service silos respond to Klaviyo's integrated flywheel model?
What are the potential privacy and data governance implications of agents sharing real-time intelligence across marketing and service functions?
Will the requirement for human approval on AI-generated campaigns become a bottleneck as the volume of identified opportunities scales?
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