Klaviyo has launched Klaviyo Social Marketing, a new product designed to integrate social media engagement with its autonomous B2C CRM platform. The solution aims to help brands drive revenue and deliver more personalized customer experiences by connecting siloed social interactions with broader marketing strategies. By bringing social signals directly into the CRM, marketers can gain a complete view of every customer and leverage engagement data across all channels.

Social media has become a critical channel for customer engagement, yet interactions such as comments, direct messages, mentions, and creator partnerships often remain disconnected from core marketing systems. Klaviyo Social Marketing addresses this gap by capturing these signals and unifying them with customer data. This integration allows brands to build more relevant audiences, design targeted campaigns, and automate tailored outreach based on social activity.

The product offers several key capabilities for marketers. It enables the conversion of followers into subscribers through Social Auto-replies that collect consent for email, text, and WhatsApp communications. Additionally, it enriches customer profiles by capturing social interactions and engagement signals, which can then be used to refine audience segmentation. The platform also centralizes owned and user-generated content, using AI-powered insights to identify high-performing assets for reuse in omnichannel campaigns.

"The future of marketing isn’t about treating social as a separate channel. It’s about making it part of a unified, omnichannel marketing strategy," said Jamie Domenici, Chief Marketing Officer of Klaviyo. "By connecting social engagement to the rest of the customer journey, we’re helping brands turn social interactions into lasting customer relationships."

Early adopters of the technology have reported significant operational improvements. Australian swimwear brand Kulani Kinis utilized Klaviyo Social Marketing to link social engagement data with its customer experience strategy. Following implementation, the company expanded its global ambassador program to over 130,000 members, a fivefold increase, and gathered more than 4,800 user-generated social posts in the past year.

The launch of Klaviyo Social Marketing aligns with the company's vision for an autonomous B2C CRM that unifies customer data, marketing, service, analytics, and AI. The social engagement signals captured by the product are intended to accelerate list growth and enhance the customer context used across Klaviyo's AI-powered experiences. Klaviyo Social Marketing is generally available to all users as of June 30, 2026.

Klaviyo has launched Composer, its AI marketing agent, into public beta and announced major advancements to Customer Agent. These two agents are built into Klaviyo's CRM platform and work from the same real-time customer data across marketing and service to drive revenue. By sharing intelligence, the agents get smarter with every interaction, aiming to solve the issue of generic AI results that fail to account for brand voice and customer history.

Most platforms keep marketing and service in separate silos, but Klaviyo integrates these functions. When Customer Agent resolves a conversation, it writes preferences and intent signals back to the customer record. Composer then uses this data to build smarter marketing campaigns. Conversely, engagement from Composer's campaigns informs how Customer Agent personalizes subsequent interactions, creating a flywheel intended to drive revenue over time.

Composer is designed to help marketing teams identify focus areas and save time. It audits live campaigns, flows, and segments to surface a ranked list of revenue opportunities. For example, it can identify underperforming abandoned cart flows or lapsed high-value buyer segments. Once an opportunity is selected, Composer recommends actions and builds cross-channel campaigns using 14 years of customer context and patterns from nearly 200,000 brands. Campaigns require approval before going live.

Customer Agent utilizes the same customer context to provide sharper recommendations. Pre-trained on a brand's data, voice, and policies, it includes pre-built skills for common retail interactions and multi-lingual support. Brands can create custom service experiences with a single prompt. The agent acts on information rather than just surfacing it, completing tasks like processing returns or applying loyalty points across web chat, email, SMS, and WhatsApp.

Key Features and Availability

Brands including AS Beauty, SPANX, and Dermalogica participated in the private beta. AS Beauty reported that Composer's Flow Audit tool identified collision issues in their automation library, helping resolve unnecessary message volume and potential revenue loss.