Klarna Powers Apple Upgrade, a New Hardware Leasing Program in the U.S.
Klarna has confirmed it is the leasing provider behind Apple's new Apple Upgrade hardware leasing program, now live across U.S. Apple Store channels. The program offers flexible 12- to 36-month lease terms across iPhone, Apple Watch, Mac, and iPad, with trade-in options and end-of-lease flexibility to upgrade, buy, or return. Klarna shares rose 1.87% to $19.11 on the news, with analyst consensus maintaining a Buy rating and an average price target of $22.75.

*this image is generated using AI for illustrative purposes only.
Klarna Group plc, a global digital bank and flexible payments provider, has officially confirmed its role as the leasing provider behind Apple Upgrade, a new hardware leasing program available from Apple Inc. in the United States. The program is available now on the Apple Store online, in the Apple Store app, and at Apple Store locations across the U.S. The partnership drove Klarna shares up 1.87% to $19.11 at the time of publication, after earlier jumping as much as 11% to $20.78.
How Apple Upgrade Works
Apple Upgrade offers customers a flexible new way to pay for eligible iPhone, Mac, iPad, and Apple Watch models. Customers can select from 12- and 24-month leasing options for iPhone and Apple Watch, and 24- and 36-month leasing options for Mac and iPad. When customers first enroll, they can also trade in an existing device to further lower their monthly payments during the initial lease term. Apple plans to market the program as a lower-payment alternative to existing financing options and will stop new enrollments in its current iPhone Upgrade Program and standard financing plans to accommodate Apple Upgrade.
At the end of the lease period, customers have the flexibility to upgrade to the latest model by entering into a new lease and returning their prior device, purchase their device outright, or simply return it. The checkout experience has been designed to clearly show customers exactly what they are agreeing to before entering into a lease. Customers can apply within minutes at Apple Retail — both online, in-store, and through the Apple Store app — and if approved by Klarna, can complete their transaction as usual. In-store customers can take their new device home immediately, while online customers may choose delivery or in-store pickup.
Lease Term Summary
The following table outlines the available leasing options under the Apple Upgrade program:
| Device: | Available Lease Terms |
|---|---|
| iPhone | 12 months, 24 months |
| Apple Watch | 12 months, 24 months |
| Mac | 24 months, 36 months |
| iPad | 24 months, 36 months |
Klarna's Scale and Reach
Klarna serves over 119 million global active users and processes 3.4 million transactions per day through its AI-powered payments and commerce network. The company's solutions are trusted by more than one million retailers globally, including Uber, H&M, Saks, Sephora, Macy's, Ikea, Expedia Group, Nike, and Airbnb. Consumers can pay with Klarna online, in-store, and through Apple Pay and Google Pay. Klarna is listed on the New York Stock Exchange.
Analyst Expectations and Price Targets
Klarna's next significant catalyst is its second-quarter earnings report scheduled for Aug. 18, 2026. Wall Street anticipates a loss of 7 cents per share on revenue of $991.82 million, based on consensus estimates. Analyst sentiment remains broadly positive, with the stock carrying a Buy consensus rating and an average price target of $22.75, derived from forecasts ranging between $18 and $27 by 22 analysts.
Recent analyst actions have been supportive of the stock. Goldman Sachs reiterated its Buy rating and raised its price target to $25 on July 9. UBS maintained its Buy rating and lifted its price target to $23 on July 8, while JPMorgan reaffirmed its Overweight rating and increased its price target to $22 on the same day.
Klarna Stock Performance
| Metric: | Value |
|---|---|
| Current Price | $19.11 |
| Intraday High | $20.78 |
| Percentage Change | +1.87% |
| Average Price Target | $22.75 |
How might the shift from traditional financing to leasing impact Klarna's long-term revenue stability and default rates compared to its existing Buy Now, Pay Later products?
Will the success of the Apple Upgrade program encourage other major tech manufacturers to adopt similar leasing models with Klarna as their primary financial partner?
Given the upcoming Q2 earnings report, how significant is the expected revenue contribution from the Apple Upgrade program relative to Wall Street's $991.82 million consensus estimate?
































