JOJO Ltd signs deal with Samsung to distribute channel on TV Plus
- JOJO Limited signed an agreement with Samsung India Electronics to distribute JOJO TV on Samsung TV Plus
- The channel will be natively integrated into Samsung smart TVs in India without user setup required
- The deal expands JOJO's distribution portfolio beyond app-based or subscription-led platforms
- The partnership was disclosed to the BSE on September 17, 2026, under SEBI Regulation 30

*this image is generated using AI for illustrative purposes only.
JOJO Limited has executed an agreement with Samsung India Electronics Pvt. Ltd. to make its JOJO TV channel available on Samsung TV Plus. The partnership integrates the channel natively into Samsung’s smart television ecosystem in India.
The company disclosed the arrangement in a filing with the BSE on September 17, 2026, under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. Samsung India Electronics acts as a channel partner for this distribution initiative.
Distribution Strategy
Samsung TV Plus is pre-integrated into Samsung’s range of broadband-enabled smart televisions and connected devices in India. The platform is embedded natively into the devices, appearing from the moment they are switched on without requiring user setup.
Through this integration, JOJO TV becomes part of the default television experience for Samsung users across India. This places JOJO’s Gujarati content catalogue directly onto one of the country’s most widely distributed smart TV platforms.
Strategic Implications
This agreement marks JOJO’s entry onto the television screen as a native channel. It represents a distribution surface distinct from app-based or subscription-led platforms, aiming to reach audiences in a more direct manner.
The deal adds Samsung India Electronics as a channel partner and Samsung TV Plus as a further distribution point within the company’s growing portfolio of platform partnerships across India and internationally.
Historical Stock Returns for JOJO
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -2.00% | -0.13% | +30.61% | +128.56% | +140.29% | 0.0% |
How will this native integration impact JOJO Limited's subscriber growth and advertising revenue compared to its existing app-based distribution channels?
What is the projected timeline for expanding this partnership to other regional language content or international Samsung TV Plus markets?
Could this deal trigger similar distribution agreements with other major smart TV manufacturers like LG or Sony in the Indian market?






























