Informed names Daniel Sogorka as CEO to scale AI fraud protection
- Daniel Sogorka appointed CEO to expand Informed's AI fraud protection beyond auto lending
- Platform processes over 5 million applications annually using 2 billion data points
- Company has automated $350 billion in loan originations since founding
- Serves eight of the top ten U.S. auto lenders and numerous credit unions
- Strategy and product roadmap remain unchanged under new leadership

*this image is generated using AI for illustrative purposes only.
Informed Technologies has appointed Daniel Sogorka as Chief Executive Officer to lead its next phase of growth in AI-powered fraud protection and loan funding acceleration.
Sogorka, a fintech veteran with two decades of lending industry leadership, joins from senior roles at Black Knight / ICE, ServiceLink / FNF, Sagent, and Rocket Pro. His appointment marks a strategic shift for the San Mateo-based company, which aims to expand beyond its original focus in auto lending into adjacent vertical markets.
Scaling Data Advantage
The company currently processes more than 5 million applications annually. Its Fraud Data Network, built on over 100 million documents and 2 billion data points, underpins its ability to detect fraud and reduce manual review times for lenders.
Since its founding, Informed has helped automate more than $350 billion in loan originations. This volume includes partnerships with eight of the top ten U.S. auto lenders, alongside numerous credit unions and consumer lenders.
Leadership Perspective
Sogorka emphasized the platform’s data depth as a competitive moat. "With more than 2 billion data points behind the platform, we can catch what others miss," he said, noting that this foundation will support expansion into new markets while maintaining trust with existing clients.
John DeLoche, Co-Founder and Managing Partner at Invictus Growth Partners, stated that Sogorka brings the scaling experience required for this next chapter. William Nettles, also a Co-Founder and Managing Partner at Invictus, highlighted the combination of proprietary data advantage and workflow automation as key drivers for continued growth.
What the Numbers Show
The scale of Informed’s historical performance underscores the density of its data network. With $350 billion in automated loan originations derived from just 2 billion data points, the average value per data point suggests high-leverage utility in fraud detection workflows. This ratio indicates that the platform’s value proposition relies less on sheer volume of transactions and more on the precision of its underlying data assets, allowing it to serve top-tier lenders with significant risk mitigation needs.
Historical Stock Returns for Informed Technologies
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +7.69% | 0.0% | +9.09% | +5.69% | +10.54% | +152.25% |
Which specific adjacent vertical markets beyond auto lending is Informed Technologies prioritizing for expansion under Daniel Sogorka's leadership?
How might the appointment of a fintech veteran with experience at Black Knight and Rocket Pro influence Informed's competitive positioning against larger incumbents?
What are the projected timelines for integrating new data sources from non-auto lending sectors into the existing Fraud Data Network?


































