Info Edge unit transfers Shopkirana stake to Trustroot Internet
Startup Investments (Holding) Limited, a wholly-owned subsidiary of Info Edge, transferred its entire 26.14% stake in Shop Kirana E Trading Private Limited to Trustroot Internet Private Limited for USD 32,970,499.20. In exchange, SIHL received 1,04,868 preference shares representing 2.021% of TIPL. Additionally, SIHL invested USD 1,724,169.60 in TIPL through a primary infusion of 5,484 preference shares. Consequently, Shopkirana ceases to be an associate company of SIHL.

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Startup Investments (Holding) Limited (SIHL), a wholly-owned subsidiary of info edge , has completed the transfer of its entire stake in Shop Kirana E Trading Private Limited to Trustroot Internet Private Limited (TIPL). The transaction involved the sale of 60,673 shares, representing 26.14% of Shopkirana on a fully converted and diluted basis, for an aggregate consideration of USD 32,970,499.20. In consideration for the transfer, TIPL issued and allotted 1,04,868 preference shares to SIHL, representing 2.021% of TIPL's issued share capital on a fully converted and diluted basis, at a value of USD 314.40 per share.
In addition to the stake transfer, SIHL invested approximately USD 1,724,169.60 in TIPL by way of primary infusion. This investment was directed towards the subscription of 5,484 preference shares, aggregating to 0.105% of TIPL's issued share capital on a fully converted and diluted basis. The Board of Directors of Info Edge had approved these transactions at its meeting held on March 27, 2026.
Transaction Details
The following table summarizes the share issuances by Trustroot Internet Private Limited to Startup Investments (Holding) Limited:
| Type of Transaction | Number of Preference Shares | Percentage of Issued Share Capital | Value per Share (USD) |
|---|---|---|---|
| Consideration for Shopkirana transfer | 1,04,868 | 2.021% | 314.40 |
| Primary infusion investment | 5,484 | 0.105% | - |
Regulatory and Corporate Status
TIPL has passed the necessary directors’ and members’ resolutions in writing for the issuance and allotment of these shares. The company is currently in the process of issuing the shares to SIHL and completing necessary regulatory filings. Consequently, Shop Kirana E Trading Private Limited ceases to be an associate company of SIHL. The event occurred on June 30, 2026, at 08:12 p.m. IST.
Historical Stock Returns for Info Edge
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +3.28% | +1.62% | +2.20% | -23.47% | -29.21% | -3.51% |
What strategic rationale drove Info Edge's decision to swap a direct stake in Shopkirana for a minority position in Trustroot Internet?
How will the consolidation of Shopkirana under Trustroot Internet impact the competitive landscape of the B2B retail and e-commerce sectors?
Does this transaction signal a broader strategy by Info Edge to streamline its portfolio by exiting specific operational investments in favor of holding company stakes?































