GRM Overseas Launches 10X Basmati Rice for Diabetics in Health Portfolio Expansion
GRM Overseas Limited officially announced the launch of its 10X Basmati Rice Suitable for Diabetics, marking a strategic expansion into health-focused products. The diabetic-friendly rice combines premium basmati quality with low GI and high fibre characteristics, targeting the growing diabetic food market expected to grow at 6-8% CAGR globally and 10% in India.

*this image is generated using AI for illustrative purposes only.
GRM Overseas Limited has officially announced the launch of its 10X Basmati Rice Suitable for Diabetics on April 21, 2026, marking a significant step in the company's strategy to expand its health-focused product portfolio across domestic and international markets. The announcement was made in compliance with Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.
Product Features and Market Positioning
The 10X Basmati Rice Suitable for Diabetics combines the aroma, elongation, and taste of premium basmati rice with carefully processed characteristics aimed at supporting better glycaemic management. The product features low GI and high fibre, making it a suitable choice for people seeking healthier, diabetic-friendly products without compromising on quality or taste. This launch addresses the rising demand for healthier dietary choices driven by increasing diabetes prevalence, urban lifestyles, and growing health awareness across markets.
Strategic Vision and Market Opportunity
Speaking about the new product launch, Mr. Atul Garg, Chairperson & Managing Director, highlighted that the introduction marks a significant milestone in GRM's journey towards building a future-ready, health-focused food portfolio. The company is targeting the diabetic food market, which is expected to grow at a CAGR of 6-8% globally and approximately 10% in India in the next few years. He emphasized that this product is a direct response to the growing need for foods that support better lifestyle choices without compromising on taste or quality.
Company Overview and Operational Capacity
GRM Overseas Limited, established in 1974, has evolved from a rice processing and trading house into a consumer staples organisation. The company has developed a market for its rice in 42 countries and ranks among the top 5 rice exporters in India. GRM operates three rice processing units with an overall annual production capacity of 4,40,800 MT, along with strategic warehousing facilities.
| Operational Details: | Specifications |
|---|---|
| Rice Processing Units: | Panipat, Haryana; Naultha, Haryana; Gandhidham, Gujarat |
| Annual Production Capacity: | 4,40,800 MT |
| Warehousing Facility: | 1.75 Lakhs sq. ft. |
| Market Presence: | 42 countries |
| Industry Ranking: | Top 5 rice exporters in India |
Brand Portfolio and Distribution Strategy
GRM sells products under its brands, namely "10X", "Himalaya River" & "Tanoush," and also sells through private label arrangements under customers' brands. The company has endeavoured to reach consumers directly with its brands and products in recent years by placing them on the shelves of several major retailers in India and abroad. This launch reinforces GRM's long-term vision of transforming from a traditional rice exporter into a diversified, consumer-centric global food company, offering products that address modern lifestyle needs while maintaining the highest standards of quality and consistency.
Historical Stock Returns for GRM Overseas
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +0.24% | -2.18% | +6.10% | +18.01% | +56.66% | +3.48% |
How will GRM's entry into the diabetic food segment affect its pricing strategy and profit margins compared to traditional basmati rice exports?
What regulatory approvals and certifications will GRM need to secure for marketing diabetic-friendly rice in its 42 international markets?
Could this health-focused product launch trigger similar innovations from other top rice exporters in India, intensifying competition in the specialty rice segment?


































