Freedom Holding partners with Antom to simplify China online shopping
Freedom Holding Corp. signed MoUs with Antom to enable cross-border payments for Kazakhstan consumers shopping on Chinese e-commerce platforms via the Freedom Bank SuperApp. The partnership integrates Antom's network of over 300 payment methods and 200 markets with Freedom's digital ecosystem. This initiative aims to simplify transactions, enhance security, and support growing trade volumes between the regions.

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Freedom Holding Corp. has partnered with Antom, a merchant payment and digitisation services provider under Ant International, to simplify online shopping from China for consumers in Kazakhstan. On July 16, 2026, the companies signed Memoranda of Understanding to develop innovative cross-border payment solutions. The partnership will promote the Freedom Bank SuperApp as a supported payment option on China’s leading e-commerce platforms, allowing users to transact using their preferred local payment method.
Antom serves as a bridge connecting merchants with consumers in more than 200 markets, supporting over 300 local payment methods and transactions in over 100 currencies. By integrating with Antom, Freedom Bank SuperApp users will gain access to a broader network of global merchants. The collaboration focuses on creating a seamless cross-border online shopping experience, ensuring transactions on Chinese platforms are transparent, secure, and instantaneous.
Timur Turlov, CEO of Freedom Holding Corp., stated that integrating the ecosystem with China’s e-commerce platforms responds to growing trade volumes and modern demands. He emphasized that the initiative builds a financial infrastructure where state borders do not limit access to cross-border e-commerce. Turlov noted that this step aligns with Freedom’s global strategy to enhance digital financial services.
Gary Liu, CEO of Antom and Senior Vice President of Ant International, highlighted the shared commitment to making cross-border commerce accessible through trusted local payment experiences. He added that enabling Freedom Bank SuperApp users to shop on Chinese platforms unlocks growth opportunities for businesses and brings global merchants closer to Kazakhstan’s digital-savvy consumers.
JSC Freedom Bank Kazakhstan, a subsidiary of Freedom Holding Corp., operates under the Freedom brand and offers digital financial products across 20 cities in Kazakhstan. The bank has fully digitized mortgage, car, and business loans and launched Kazakhstan’s first investor card, the INVEST CARD. Freedom Holding Corp. engages in financial activities, retail brokerage, and investment banking, with its common shares traded on the Nasdaq Capital Market and the Kazakhstan Stock Exchange (KASE).
Ant International’s Antom provides unified digital payment solutions for businesses of all sizes. Beyond payments, Antom offers digital marketing and merchant digitisation services to streamline operations and enhance customer engagement. The partnership will explore additional cross-border digital payment opportunities to further expand the reach of both entities.
Will this partnership model be expanded to other Central Asian markets where Freedom Holding operates?
How will the integration impact the transaction volume and revenue growth for Freedom Bank SuperApp in the next fiscal year?
What specific regulatory hurdles must be cleared to ensure seamless cross-border transactions between Kazakhstan and China?






























