Freedom Holding partners with Antom to simplify China online shopping

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Reviewed by
Ashish TScanX News Team
Key Highlights

Freedom Holding Corp. signed MoUs with Antom to enable cross-border payments for Kazakhstan consumers shopping on Chinese e-commerce platforms via the Freedom Bank SuperApp. The partnership integrates Antom's network of over 300 payment methods and 200 markets with Freedom's digital ecosystem. This initiative aims to simplify transactions, enhance security, and support growing trade volumes between the regions.

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Freedom Holding Corp. has partnered with Antom, a merchant payment and digitisation services provider under Ant International, to simplify online shopping from China for consumers in Kazakhstan. On July 16, 2026, the companies signed Memoranda of Understanding to develop innovative cross-border payment solutions. The partnership will promote the Freedom Bank SuperApp as a supported payment option on China’s leading e-commerce platforms, allowing users to transact using their preferred local payment method.

Antom serves as a bridge connecting merchants with consumers in more than 200 markets, supporting over 300 local payment methods and transactions in over 100 currencies. By integrating with Antom, Freedom Bank SuperApp users will gain access to a broader network of global merchants. The collaboration focuses on creating a seamless cross-border online shopping experience, ensuring transactions on Chinese platforms are transparent, secure, and instantaneous.

Timur Turlov, CEO of Freedom Holding Corp., stated that integrating the ecosystem with China’s e-commerce platforms responds to growing trade volumes and modern demands. He emphasized that the initiative builds a financial infrastructure where state borders do not limit access to cross-border e-commerce. Turlov noted that this step aligns with Freedom’s global strategy to enhance digital financial services.

Gary Liu, CEO of Antom and Senior Vice President of Ant International, highlighted the shared commitment to making cross-border commerce accessible through trusted local payment experiences. He added that enabling Freedom Bank SuperApp users to shop on Chinese platforms unlocks growth opportunities for businesses and brings global merchants closer to Kazakhstan’s digital-savvy consumers.

JSC Freedom Bank Kazakhstan, a subsidiary of Freedom Holding Corp., operates under the Freedom brand and offers digital financial products across 20 cities in Kazakhstan. The bank has fully digitized mortgage, car, and business loans and launched Kazakhstan’s first investor card, the INVEST CARD. Freedom Holding Corp. engages in financial activities, retail brokerage, and investment banking, with its common shares traded on the Nasdaq Capital Market and the Kazakhstan Stock Exchange (KASE).

Ant International’s Antom provides unified digital payment solutions for businesses of all sizes. Beyond payments, Antom offers digital marketing and merchant digitisation services to streamline operations and enhance customer engagement. The partnership will explore additional cross-border digital payment opportunities to further expand the reach of both entities.

Will this partnership model be expanded to other Central Asian markets where Freedom Holding operates?

How will the integration impact the transaction volume and revenue growth for Freedom Bank SuperApp in the next fiscal year?

What specific regulatory hurdles must be cleared to ensure seamless cross-border transactions between Kazakhstan and China?

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Freedom Holding raises US$300m to fund global expansion

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Reviewed by
Riya DScanX News Team
Key Highlights

Freedom Holding Corp. raised US$300 million by selling 2.37 million ordinary shares at US$126.35 each under Regulation S. The proceeds will support international expansion, including banking licenses in France and Turkey, and ecosystem development. FY26 revenue rose to US$2.19 billion, with net income increasing to US$153.3 million.

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Freedom Holding Corp. has raised US$300 million through the completion of an offering of its ordinary shares. The international financial technology group sold 2,374,356 shares at a price of approximately US$126.35 per share. The company plans to use the proceeds to support its continued expansion and international investment program, specifically targeting the development of its ecosystem in Europe and the United States.

Offering Details

The aggregate gross proceeds from the offering amounted to US$300 million. The securities were offered and sold in reliance on Regulation S of the Securities Act of 1933, which facilitates offerings outside the U.S. without registration under the Securities Act. The securities have not been registered under the Securities Act and may not be offered or sold in the United States or to U.S. persons absent registration or an applicable exemption.

Strategic Expansion

Freedom Holding Corp. is developing a unified digital ecosystem that brings together banking, brokerage, insurance, and lifestyle services through its Freedom SuperApp. International growth is a key element of the company's strategy. In June 2026, the company applied for a banking license in France and aims to attract 50 million new clients in Europe. Subsidiary Freedom Finansal Hizmetler A.Ş. received approval from Türkiye’s Banking Regulation and Supervision Agency to acquire a 99.32% stake in Turkish Bank A.Ş. In November 2025, the company received approval to open a bank in Georgia.

Financial Performance

For the fiscal year ended March 31, 2026, Freedom Holding Corp.’s revenue increased to US$2.19 billion from US$2.0 billion a year earlier. Net income rose to US$153.3 million from US$76.2 million in the previous fiscal year. Basic earnings per share were US$2.56, and diluted earnings per share were US$2.51. As of March 31, 2026, the company’s total assets reached US$13.16 billion, while shareholders’ equity amounted to US$1.49 billion.

Metric Value
Shares Offered 2,374,356
Price per Share ~US$126.35
Gross Proceeds US$300 million
Regulatory Framework Regulation S of the Securities Act of 1933
FY26 Revenue US$2.19 billion
FY26 Net Income US$153.3 million

How will the influx of $300 million in capital specifically accelerate the timeline for launching the Freedom SuperApp in the US market?

What are the projected capital requirements for the French banking license acquisition, and will the recent offering fully cover these costs?

Given the goal of attracting 50 million new clients in Europe, what is the estimated customer acquisition cost and marketing budget allocation?

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