JP Morgan analyst Rajat Gupta has maintained an Overweight rating on Ford Motor while increasing the stock's price target to $16, up from the previous $15. This revision reflects a more optimistic valuation outlook compared to the recent assessment by BNP Paribas, which had maintained a Neutral rating with a lower target of $14.

The decision to uphold the Overweight rating indicates that JP Morgan views the risk-reward profile favorably. The new target of $16 suggests confidence in the automaker's ability to deliver shareholder value in the current market environment.

Rating and Target Details

The following table outlines the revised ratings and price targets for Ford Motor from both firms:

The adjustment comes as market participants evaluate Ford's performance and strategic direction in the evolving automotive landscape.

Ford Motor Co. is recalling 110,626 Mustang vehicles in the United States in two separate campaigns covering windshield wipers and rear differential parts, the National Highway Traffic Safety Administration said on Tuesday. The recalls address potential safety risks where windshield wipers may malfunction in cold temperatures or rear differential parts may fracture, leading to a loss of drive power or unintended vehicle movement. Dealers will repair or replace damaged parts free of charge.

Recall Details

The larger recall covers 67,842 Mustang and Mustang GTD vehicles. In certain cold temperatures, the windshield wipers may operate only at high speed and the washer system may not work properly, the agency said.

Ford is separately recalling 42,784 Mustang Mach-E vehicles because the rear differential pinion shaft may fracture. That could cause a loss of drive power or allow the vehicle to move unintentionally if parked without the parking brake applied.

Quality Control Challenges

The recalls add to Ford’s long-running quality-control challenge. The automaker logged a record 153 safety recalls in 2025, affecting nearly 13 million vehicles, up from 67 in 2024, affecting more than 4.7 million vehicles. As of early July, Ford had issued 53 recall campaigns this year covering more than 12 million vehicles, far ahead of Stellantis-owned Chrysler’s 19 campaigns.

Despite these issues, Ford ranked as the top mainstream brand in J.D. Power’s 2026 U.S. Initial Quality Study, suggesting newer models are showing measurable improvement even as defects in older vehicles continue to trigger recalls.

Sales Performance

The latest safety actions come days after Ford reported a mixed second quarter in the U.S. Sales fell 10.3% from a year earlier to 549,200 vehicles. F-Series sales dropped 11% to 195,479 units after fires at a key aluminum supplier worsened shortages. SUV sales fell 15.5%, though Explorer sales rose 13.7%.

Ford’s electric-vehicle slump was sharper. Pure EV sales fell 40.7%, with Mustang Mach-E down 30.9% and F-150 Lightning down 58.6%. Ford said lower volume also reflected planned phase-outs of lower-margin models, including the Escape and Lincoln Corsair. Even so, Ford said its estimated June U.S. retail market share rose to 12.3% as it retools factories for an affordable electric pickup.