Apeejay Surrendra Park Hotels has announced the opening of its iconic bakery and confectionery brand Flurys' first standalone café in Gurugram, located at Galleria Market. The launch, announced on August 07, 2026, marks a significant milestone in the brand's North India expansion strategy, with additional Tea Rooms and cafés planned across Delhi and other parts of North India. As Flurys approaches its centenary in 2027, the Gurugram opening signals a defining new chapter in the brand's growth journey.

A Nearly Century-Old Institution Comes to North India

Founded in 1927 on Kolkata's Park Street by Swiss couple Joseph and Frieda Flury, Flurys introduced generations of Indians to Swiss-inspired patisserie, elegant tea rooms, and European café culture. Today, the brand operates over 110 Tea Rooms, cafés, and kiosks across cities including Kolkata, Mumbai, Hyderabad, Indore, and Gurugram. The Gurugram café represents the brand's first standalone presence in the National Capital Region, bringing its heritage and craftsmanship to a new audience.

Signature Menu and Café Experience

The Gurugram café's menu is anchored by the recipes that have made Flurys a beloved institution across generations. Guests can expect a curated selection of both classic and contemporary offerings:

• Iconic confections: Rum Ball, Chicken Patty, Chocolate Boat, and Buttercream Cubes
• French classics: Millefeuille, Opera, and Paris-Brest
• Specialty dessert: Nolen Gur Crème Brûlée in a Bhanr — a French classic reimagined with Bengal's prized date-palm jaggery
• Beverages: Espresso favourites, Flurys' signature Viennese Coffee, handcrafted teas, cold brews, frappes, and the Chilled Coffee Sprüngli
• Celebration cakes crafted for every occasion

Designed as a 24-hour neighbourhood café, the 16-seater space features archival photographs celebrating Flurys' Park Street heritage, creating a warm and welcoming environment at any hour.

Leadership Voices on the Expansion

Speaking on the launch, Ms. Priya Paul, Chairperson, Apeejay Surrendra Park Hotels, said, "The world's most enduring brands are those that become part of people's lives, and Flurys has done exactly that for nearly a century. It has always stood for simple pleasures, exceptional craftsmanship and the joy of sharing moments over good food. As Flurys enters new cities, our endeavour is not simply to grow its footprint, but to preserve the character and authenticity that have made it an enduring institution across generations."

Mr. Vijay Dewan, Managing Director, Apeejay Surrendra Park Hotels Ltd, added, "As Flurys approaches its centenary, we are entering a defining chapter in the brand's journey. North India has long been a target market for us, and Gurugram marks a significant milestone in our expansion plans. With additional tea rooms and cafés planned across Delhi and other parts of India, our focus remains unchanged — to preserve the heritage, craftsmanship and warm hospitality that have defined Flurys since 1927."

Mr. Rohit Kakra, COO, Flurys, noted, "Every Flurys café is designed to feel familiar from the very first visit. Whether someone comes in for a morning coffee, their favourite Rum Ball, a celebration cake or a late-night bite, we want the experience to be warm, welcoming and unmistakably Flurys. We are excited to introduce that experience to Gurugram and become a neighbourhood destination for the city."

About Apeejay Surrendra Park Hotels Limited

Apeejay Surrendra Park Hotels Limited is a leading player in the hospitality sector, operating 42 hotels across India under five distinct brands: THE PARK, THE PARK Collection, Zone by The Park, Zone Connect by The Park, and Stop by Zone. Since its inception in 1967 with the opening of its first property in Kolkata, the company has built a pan-India presence spanning upscale and upper mid-scale hospitality categories. Alongside its core hotel operations, the company maintains a diverse portfolio in food and beverage and entertainment, including restaurants, nightclubs, bars, and its retail brand Flurys.

Apeejay Surrendra Park Hotels Limited has received a tax demand of ₹41,06,72,530 from the Income Tax Department for Assessment Year 2024-25. The demand, which includes applicable interest, follows an assessment order passed by the Assessment Unit (Faceless Assessment) under Section 143(3) read with Section 260 and Section 144B of the Income-tax Act, 1961. The order pertains to a scrutiny assessment involving certain additions and disallowances made under various provisions of the Act, including Sections 37(1), 40(a)(ia), 68, 69C, and 35D. The company stated that it does not expect the order to have a material impact on its financial, operational, or other activities.

Details of the Order

The order was received by the company on July 1, 2026. The tax authority raised the demand on account of specific disallowances and additions during the scrutiny assessment proceedings for AY 2024-25. The company disclosed that the total monetary impact of the demand is quantified at ₹41,06,72,530.

Company Response and Impact

Apeejay Surrendra Park Hotels is currently in the process of filing an appeal before the appropriate Appellate Forum or the National Faceless Appeal Centre (NFAC) within the prescribed timelines. Management believes it has adequate factual and legal grounds to substantiate its position and expects a substantial portion of the demand to not sustain in appeal. Consequently, the company does not anticipate the order to have any material impact on its financial, operational, or other activities.