Apeejay Surrendra Park Hotels Limited has announced a significant expansion with the simultaneous launch of three new hotels on March 31, 2026. The strategic triple launch marks the company's accelerated growth trajectory across key leisure destinations in India, reinforcing its position in the design-led and mid-scale hospitality sectors.

Strategic Hotel Launches

The company launched three properties under its Zone brand portfolio, each targeting distinct market segments:

Market Positioning and Brand Strategy

Zone by The Park Darjeeling represents the company's entry into one of India's most iconic hill destinations, bringing signature design-forward sensibility, vibrant social spaces, and tech-enabled hospitality to the "Queen of the Hills." The property targets discerning travellers seeking premium experiences in the hill station segment.

Zone Connect by The Park Gangtok caters to the growing demand for well-planned accommodations in key hill destinations, serving both leisure and adventure travellers. The property positions itself to capture the expanding adventure tourism market in Sikkim.

Zone Connect by The Park Katra establishes the brand's presence in one of India's most prominent spiritual destinations, offering comfortable and efficient stays for pilgrims and travellers visiting the sacred shrine.

Management Commentary

Mr Vikas Ahluwalia, Associate Vice President and National Head - Zone by The Park Hotels, commented on the milestone: "The simultaneous launch of these three hotels underscores our commitment to rapid growth and the strategic diversification of our portfolio. By establishing a presence in these vital getaways - from the spiritual heart of Katra to the serene heights of Darjeeling and Gangtok - we are meeting the evolving needs of the modern traveller."

Ahluwalia further stated that the company looks forward to a transformative 2026 as it continues its journey into new and exciting destinations.

Company Portfolio and Market Presence

Apeejay Surrendra Park Hotels Limited operates 39 hotels across India under five distinct brands: THE PARK, THE PARK Collection, Zone by The Park, Zone Connect by The Park, and Stop by Zone. The company's portfolio spans upscale and upper mid-scale categories, with owned, leased, and managed properties.

Beyond hospitality, the company maintains a diverse portfolio in food and beverage and entertainment sectors. Its retail food and beverage operations include the iconic 'Flurys' brand, which operates 105 outlets across various formats including kiosks, cafes, and restaurants. The company also operates nightclubs and entertainment venues, creating synergistic cross-selling opportunities across its portfolio.

Apeejay Surrendra Park Hotels Limited has announced a key leadership appointment, naming Mr. Rohit Kakra as Chief Operating Officer and Senior Management Personnel effective April 01, 2026. The appointment was formalized through circular resolutions passed by the Board of Directors on March 31, 2026, following recommendations from the Nomination and Remuneration Committee.

Leadership Appointment Details

The company disclosed the appointment under Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. Mr. Kakra will be based at the Delhi office and will assume full-time employment responsibilities in his new role.

Strategic Focus and Responsibilities

In his new capacity, Mr. Kakra will oversee the operations of the company's iconic bakery & confectionery brand "Flurys". His primary focus areas include:

• Strengthening operational efficiencies across the brand
• Enhancing overall performance metrics
• Driving the company's long-term strategic objectives

Professional Background and Experience

Mr. Kakra brings over 23 years of extensive experience in the F&B retail sector to his new role. His educational credentials include a Diploma in Hotel Management from the Institute of Hotel Management, Bangalore, and a Post Graduate Program in Management Studies from Welingkar Institute of Management Development and Research, Mumbai.

Career Highlights

His professional journey encompasses leadership roles across prominent organizations:

Regulatory Compliance

The appointment disclosure was made pursuant to Regulation 30(6) read with Schedule III of the SEBI Listing Regulations and SEBI Master Circular no. HO/49/14/14(7)2025-CFD-POD2/I/3762/2026 dated January 30, 2026. Company Secretary and Compliance Officer Shalini Keshan (Membership No.: ACS-014897) signed the regulatory filing on March 31, 2026.

This strategic appointment reflects the company's commitment to strengthening its operational leadership as it continues to focus on enhancing the performance of its flagship Flurys brand in the competitive F&B retail market.