Ethos Limited has scheduled its 19th Annual General Meeting (AGM) for Tuesday, September 15, 2026. The meeting will be conducted through Video Conferencing (VC) or Other Audio-Visual Means (OAVM), starting at 11:00 am IST. The company published newspaper advertisements in Financial Express (English) and Himachal Times (Hindi) on August 19, 2026, to inform members of the upcoming event.

The AGM aims to transact business as outlined in the notice, including the approval of financial statements for FY26. Shareholders holding shares as of the cut-off date, Tuesday, September 8, 2026, are eligible to vote. The company is providing remote e-voting facilities to ensure broad participation.

E-Voting Schedule

The remote e-voting window opens before the meeting and closes shortly after, allowing shareholders to cast their votes electronically.

Members who have already voted remotely may attend the AGM via VC but cannot vote again during the meeting. Those who have not voted remotely can do so during the AGM session.

Compliance and Documentation

The announcement complies with Regulation 30 of the SEBI (Listing Obligations & Disclosure Requirements) Regulations, 2015, and various Ministry of Corporate Affairs circulars, including General Circular No. 03/2025 dated September 22, 2025. Electronic copies of the AGM notice and the Annual Report for FY26 will be sent to shareholders with registered email addresses. Physical copies are available upon request.

Shareholders without registered email IDs will receive a letter containing a weblink to access the annual report, as per SEBI Listing Regulations. The documents are also available on the company’s website and the stock exchanges’ portals.

Ethos has signed Fox Sports NFL reporter and entrepreneur Erin Andrews as its latest sports partner, expanding its campaign to make life insurance accessible for every family. Andrews will serve as a national ambassador for the Austin-based technology company, with specific campaign details to be announced at a later date.

The appointment marks the third major sports partnership for Ethos, following collaborations with baseball Hall of Famer David Ortiz earlier this year and NFL legend Boomer Esiason in late 2025. Each partner brings a distinct personal narrative regarding financial preparation and loss, aligning with the company’s mission to democratize access to life insurance through authentic storytelling.

Strategic Demographic Expansion

Prassath Leelakrishnan, Chief Growth Officer at Ethos, stated that Andrews commands trust across a diverse audience, particularly reaching women and younger families who remain underserved in the life insurance market. Her background as a cervical cancer survivor and public figure adds a complementary dimension to the existing roster of sports voices.

Andrews noted her career around athletes who prepare obsessively for outcomes on the field, contrasting this with the financial unpreparedness of many fans and athletes alike. She emphasized that protection for families is not an abstract concept but a critical necessity.

Campaign Context

The broader strategy involves building a roster of trusted sports figures who speak authentically to different segments of the American family. Previous partners have highlighted personal losses and near-death experiences to underscore the importance of having a plan. Ethos aims to ensure that consumers encounter a face and story that resonates with their own circumstances, regardless of where they engage with the brand.