Easy Trip Planners , operating its travel-tech platform EaseMyTrip, has unveiled key consumer insights highlighting how Indian travellers are increasingly prioritising convenience, personalisation, and seamless airport experiences as part of their overall journey. The company has observed double-digit growth in airport services adoption, with travellers placing a growing emphasis on time efficiency and journey productivity. These insights were shared via a media release filed under Regulation 30 of the SEBI (LODR) Regulations, 2015.

Duty-Free Shopping Gains Strong Traction

EaseMyTrip's duty-free shopping service, developed in partnership with Adani Digital Labs, is seeing strong traction as part of the company's expanding airport services ecosystem. The service allows international travellers to browse and purchase products online up to 30 days and as late as one hour before departure, enabling a smooth and queue-free airport experience.

Among travellers opting for duty-free services via the EaseMyTrip platform, consumer preferences are clearly skewed toward premium and gifting categories, as detailed below:

The duty-free service is currently available across major international airports, including:

• Mumbai
• Ahmedabad
• Jaipur
• Lucknow
• Amritsar
• Mangaluru
• Thiruvananthapuram

Meet & Greet Services See Generational Shift

In parallel, EaseMyTrip's Meet & Greet services are witnessing strong adoption across key metro cities. Delhi leads usage, followed by Mumbai and Bengaluru. While senior citizens continue to rely on these services for ease and assistance, early cohort trends indicate increasing adoption among travellers in the 25–30 age group, reflecting a generational shift toward seamless, premium, and experience-led travel.

Leadership Perspective

Commenting on these trends, Nishant Pitti, Founder of EaseMyTrip, said: "Travel today is no longer just about bookings. It has become about the overall journey experience. What we are observing through our platform is a clear shift in traveller behaviour, where convenience, personalisation, and seamless airport experiences are becoming key decision drivers, with a growing emphasis on time efficiency and overall travel productivity. From duty-free preferences to the growing adoption of Meet & Greet services across age groups, these insights are helping us build a more intuitive and integrated travel ecosystem. As we introduce AI-led capabilities, including conversational interfaces to simplify travel planning, our focus remains on bringing every relevant service into a single, seamless journey."

Broader Strategy and Ancillary Services Expansion

These insights are part of EaseMyTrip's broader strategy to build a comprehensive, full-stack travel ecosystem that goes beyond core bookings. The company continues to expand its ancillary services portfolio, which includes visa assistance, travel insurance, airport services, and curated travel experiences. With continued investments in technology and service innovation, EaseMyTrip is focused on strengthening its positioning as a customer-centric, tech-forward travel platform catering to the evolving needs of modern travellers.

Easy Trip Planners has officially announced the launch of its 'Great Indian Summer Travel Sale' through a media release under Regulation 30 of SEBI (LODR) Regulations, 2015. The comprehensive promotional campaign offers significant savings across multiple travel services from April 28 to May 6, 2026.

Comprehensive Discount Structure

The summer travel sale provides customers with attractive discounts across various travel categories using the promo code 'EMTSUMMER' on the EaseMyTrip app or website.

Banking Partners and Additional Benefits

The campaign features exclusive offers from select banking partners including American Express, BOBCARD, ICICI Bank, IDFC FIRST Bank, Punjab National Bank, and YES Bank credit cards. Customers can also access curated benefits from partner brands such as EazyDiner, Kenstar, Lifelong, Nasher Miles, and The Man Company.

The sale is complemented by EaseMyTrip's EMTPRO membership, which offers up to ₹5,000 in welcome benefits for enhanced customer value.

Extensive Partner Network

The campaign covers a wide network of airline partners including Air India, Air India Express, British Airways, Singapore Airlines, SpiceJet, Lufthansa, American Airlines, and Virgin Atlantic among others. Premium hotel partners offering exclusive discounts include Club Mahindra, Ginger, Lemon Tree, The Lalit, The Leela, Oyo, and Sterling.

Destination Coverage

The sale targets high-demand travel corridors and popular holiday destinations across domestic markets including Andaman, Goa, Himachal, Kashmir, Kerala, Leh, North East India, and Uttarakhand. International destinations covered include Bali, Malaysia, Maldives, Mauritius, Singapore, Sri Lanka, Thailand, and Vietnam.

Management Commentary

Commenting on the launch, Mr. Nishant Pitti, Founder of EaseMyTrip, stated that summer remains one of the most significant travel seasons in India, driven by strong demand for family holidays and leisure experiences. He emphasized that the campaign aims to make travel more accessible and convenient while simplifying journey discovery and planning for customers.

Source: None/Company/INE07O001026/7ba1fffb-e981-451e-ae44-94214f0035e7.pdf