Easy trip planners , one of India's leading online travel-tech platforms, has announced a strategic collaboration with the National Skill Development Corporation (NSDC) and Sanatan AI to launch a comprehensive national entrepreneurship initiative. The partnership aims to formalize India's growing spiritual services economy through an innovative franchise-led model.

Strategic Initiative Framework

The collaboration introduces the "1 Panchayat – 1 Pandit – SANATANAI Shop on Wheels by EMT" framework, designed to enable Pandits, Pujaris, and Sanskrit-trained youth to become certified micro-entrepreneurs. The initiative combines structured training, standardized service delivery, and access to institutional financing to create a sustainable entrepreneurship ecosystem.

Service Offerings and Operations

Each mobile unit will operate as a localized spiritual service and commerce hub at the Panchayat level. The comprehensive service portfolio includes:

• Pooja bookings and facilitation
• Pooja samagri access and distribution
• Religious and pilgrimage travel planning
• Virtual darshan experiences
• Spiritual events organization (kathas and jagrans)

The initiative proposes creating a distributed network of service providers, enabling structured access to spiritual and cultural services across rural and semi-urban India.

EaseMyTrip's Role and Market Expansion

Within this collaboration, EaseMyTrip will integrate its travel distribution capabilities to enable religious and pilgrimage travel services. This integration extends the company's reach through a decentralized, franchise-led network, aligning with its strategic focus on strengthening presence in the religious tourism segment.

Nishant Pitti, Founder and Chairman of EaseMyTrip, commented: "This initiative is focused on building a structured and scalable ecosystem that brings together skill development, service standardization, and access to markets. By integrating travel services within this framework, EaseMyTrip aims to strengthen service accessibility while supporting the transition of traditional service providers into a more formalized economic system."

Training and Financial Support Framework

The initiative emphasizes developing a robust candidate pipeline through institutional training frameworks. Key components include:

• Candidate mobilization and recruitment
• Comprehensive training and certification programs
• Systematic onboarding into the entrepreneurship model
• MUDRA-linked financing framework for eligible participants

This approach aligns with national priorities around skill development, financial inclusion, and entrepreneurship generation, providing participants with funding access to establish and operate their units.

Strategic Impact and Market Positioning

For EaseMyTrip, this collaboration represents a strategic expansion into the fast-growing spiritual and religious tourism segment while strengthening its presence across rural and semi-urban markets. The initiative leverages institutional partnerships to create a scalable model that addresses both market accessibility and service formalization in India's spiritual economy.

Easy Trip Planners has announced a strategic exclusive partnership with MSTC Ltd, a Government of India enterprise under the Ministry of Steel, to provide comprehensive travel services for the government sector. This collaboration represents a significant business development for the travel technology company as it expands its operations into the government travel segment.

Partnership Details and Technical Integration

The exclusive partnership agreement establishes Easy Trip Planners as the designated travel service provider for government sector requirements through MSTC Ltd. Under this agreement, Easy Trip Planners will integrate its APIs with MSTC's system, enabling access to a wide range of services including flights, hotels, holiday packages, bus bookings, activities, and cab services.

Leadership Perspective

Commenting on the partnership, Rikant Pittie, CEO & Co-Founder of Easy Trip Planners, stated, "This exclusive partnership with MSTC Ltd. marks a strategic expansion of EaseMyTrip into the Govt sector travel segment. By combining MSTC's institutional reach with our technology and supply ecosystem, we aim to deliver seamless and reliable travel solutions for Govt sector organisations across the country."

Strategic Market Expansion

This partnership marks Easy Trip Planners' entry into the business-to-government travel services market, diversifying its revenue streams beyond individual and corporate travelers. The exclusive nature of the agreement provides the company with preferential access to government travel requirements, potentially creating a stable and recurring revenue source.

Through this strategic collaboration, MSTC will facilitate corporate travel for government sector organizations, leveraging Easy Trip Planners' extensive travel inventory and advanced technology infrastructure. The company will also provide end-to-end technical support to ensure smooth integration, efficient booking capabilities, and a user-friendly experience for MSTC's users.

Technology and Service Capabilities

The partnership enables Easy Trip Planners to expand its presence within the institutional and government travel segment while allowing MSTC to streamline procurement and booking processes across its network. This initiative aligns with the growing need for digitized and centralized solutions across government sector organizations, further strengthening Easy Trip Planners' position as a preferred technology partner for large-scale, high-value segments.

Source: None/Company/INE07O001026/8e0c85b7-720c-4601-8017-30e569d53adf.pdf