DouYu Q2 adj. EPS $(0.07) vs $0.12; sales fall 1.7% to $144.6M
DouYu International Holdings reported Q2 2026 adjusted EPS of $(0.07), down from $0.12 YoY, as sales fell 1.7% to $144.6M. Gross margin expanded to 16.2%, but operating losses widened due to increased marketing spend.

*this image is generated using AI for illustrative purposes only.
DouYu International Holdings Limited (NASDAQ: DOYU) reported a quarterly adjusted net loss of $(0.07) per share for the second quarter of 2026, marking a sharp reversal from the $0.12 per share in earnings recorded during the same period in 2025. This represents a 158.33% decline in per-share profitability on a non-GAAP basis.
The company’s total net revenues for the quarter stood at $144.592 million, down 1.72% from $147.121 million in Q2 2025. While the headline revenue decline in USD terms appears modest compared to the 6.9% drop reported in RMB terms (RMB981.1 million vs RMB1,053.9 million), the divergence highlights the impact of currency fluctuations alongside underlying operational trends in the livestreaming sector.
Revenue and Margin Dynamics
Livestreaming revenues, the primary income source, fell 13.0% to RMB503.0 million. Management attributed this decline to a reduction in quarterly average paying users, which dropped to 2.3 million, amid weaker consumer spending and fewer promotional activities. Conversely, innovative business, advertising, and other revenues remained stable, increasing marginally by 0.4% to RMB478.1 million, supported by higher gaming membership revenues that offset declines in voice-based social networking and advertising.
Cost discipline played a pivotal role in improving profitability metrics. Cost of revenues decreased by 9.9% to RMB822.0 million, driven by a 14.2% drop in revenue-sharing fees and content costs. Consequently, gross margin expanded to 16.2% from 13.5% in the same period of 2025. Bandwidth costs also saw a slight reduction of 2.9% to RMB47.2 million, reflecting improved allocation efficiency.
Operating Expenses and Investment Strategy
Operating expenses surged during the quarter, largely due to strategic investments in brand building. Sales and marketing expenses more than doubled, rising 102.6% to RMB124.8 million, linked to major brand initiatives such as the DouYu Carnival. General and administrative expenses declined by 18.6% to RMB32.4 million, while research and development costs remained broadly stable at RMB27.0 million. These factors contributed to an operating loss of RMB21.3 million, contrasting with an operating income of RMB14.2 million in Q2 2025.
| Metric: | Q2 2026 | Q2 2025 | Change |
|---|---|---|---|
| Total Net Revenues (USD): | $144.592 million | $147.121 million | -1.72% |
| Total Net Revenues (RMB): | RMB981.1 million | RMB1,053.9 million | -6.9% |
| Gross Profit: | RMB159.0 million | RMB141.9 million | +12.0% |
| Gross Margin: | 16.2% | 13.5% | +270 bps |
| Adjusted EPS: | $(0.07) | $0.12 | -158.33% |
What the Numbers Show
The divergence between GAAP and non-GAAP results highlights the impact of investment portfolio volatility on DouYu’s bottom line. While core operations generated an operating loss of RMB21.3 million, the total GAAP net loss of RMB72.4 million was heavily influenced by a RMB54.3 million share of loss in equity method investments. This single item accounted for approximately 75% of the total GAAP net loss, indicating that the company’s financial health is currently more sensitive to external investment performance than its primary livestreaming business operations.
Operational Highlights and Balance Sheet
User engagement showed mixed signals. Average monthly active users (MAUs) for DouYu Livestreaming increased 2.6% sequentially to 45.4 million, demonstrating resilience in user retention despite macroeconomic headwinds. However, the average revenue per paying user (ARPPU) stood at RMB283, reflecting the broader trend of moderated consumer spending. The voice-based social networking business generated RMB272.3 million in revenue, with management noting efforts to balance profitability with community ecosystem health.
As of June 30, 2026, DouYu maintained a strong liquidity position with cash and cash equivalents, restricted cash, and bank deposits totaling RMB2,365.6 million (US$348.7 million), an increase from RMB2,283.7 million at the end of December 2025. This cash reserve provides a buffer for continued investments in content and technology as the company pursues its strategy of disciplined spending and monetization improvement.
How sustainable is the 270-basis-point gross margin expansion if livestreaming revenues continue to decline due to reduced paying user activity?
Will the aggressive 102.6% increase in sales and marketing spend for initiatives like DouYu Carnival yield a measurable return on investment in terms of user acquisition or retention in subsequent quarters?
Given that equity method investment losses accounted for 75% of the GAAP net loss, what strategic adjustments might DouYu make to its investment portfolio to reduce bottom-line volatility?

























