City Union Bank Limited has announced the appointment of Mr. Ravindrasinh Anirudhsinh Jadeja, popularly known as Ravindra Jadeja, as its primary Brand Ambassador. The announcement was made through a regulatory filing under Regulation 30 of SEBI Listing Regulations 2015 on March 17, 2026.

Partnership Agreement Details

The bank has entered into a comprehensive agreement with Mr. Ravindra Jadeja and Baseline Ventures (India) Private Limited for a period of two years, effective from March 16, 2026.

Strategic Objectives

The partnership is strategically designed to leverage the bank's brand association with a personality synonymous with reliability and multifaceted excellence. City Union Bank expects this collaboration to deliver significant benefits in two key areas:

• Customer Acquisition: The association aims to attract new customers through enhanced brand visibility and credibility
• Long-term Customer Engagement: The partnership is expected to strengthen ongoing relationships with existing customers

Regulatory Compliance

The announcement was made in compliance with Regulation 30 read with Para-A, Part-A of Schedule III of SEBI Listing Regulations 2015, as amended. The bank has informed both the National Stock Exchange of India Limited and BSE Limited about this strategic appointment.

Company Information

City Union Bank Limited, established in 1904, operates with its registered office at 149, T.S.R. (Big) Street, Kumbakonam, Tamil Nadu. The bank trades on stock exchanges with scrip codes CUB (NSE) and 532210 (BSE), maintaining its commitment to trust and excellence in banking services.

City Union Bank Limited has announced a strategic partnership through a quadripartite Memorandum of Understanding signed on March 07, 2026, to establish a Centre of Excellence in Artificial Intelligence for Banking. This collaborative initiative brings together multiple partners to advance AI applications in the banking sector.

Partnership Structure and Roles

The quadripartite agreement involves four key entities, each contributing specialized expertise to the Centre of Excellence:

Centre of Excellence Objectives

The Centre of Excellence in Artificial Intelligence for Banking (CoE/AIDF) has been designed with comprehensive objectives to transform banking operations through AI integration. The Centre will focus on developing and deploying AI-driven solutions across multiple banking applications:

• Fraud Detection: Advanced AI systems for identifying and preventing fraudulent activities
• Credit Risk Analytics: Enhanced risk assessment and management capabilities
• Customer Behaviour Modelling: Improved understanding of customer patterns and preferences
• Regulatory Compliance Automation: Streamlined compliance processes through AI automation

Strategic Benefits and Implementation

As the Business Partner in this initiative, City Union Bank will provide crucial domain expertise, industry insights, and support for the development and testing of AI-based solutions relevant to banking operations. The bank has committed to nominating a Senior Executive to serve as the Industry Co-Chair of the Governing Council of the Centre of Excellence.

The Centre will support City Union Bank's ongoing digital transformation initiatives while simultaneously developing industry-ready talent in AI for Banking through academic programs, internships, and certification courses. This dual approach ensures both immediate operational benefits and long-term talent development for the banking sector.

Regulatory Compliance and Disclosure

The agreement has been disclosed under Regulation 30 of SEBI (LODR) Regulations, 2015, ensuring full transparency with stakeholders. The bank has confirmed that this transaction does not fall within related party transactions and that none of the partnering entities are related to the promoter, promoter group, or group companies. No shareholding arrangements or share issuances are involved in this partnership structure.