CELSIUS Holdings announced that its permanent energy drink flavors, including the CELSIUS VIBE line, have earned NSF Certified for Sport certification. The designation confirms independent testing for more than 300 banned substances and verifies label accuracy.

The certification provides professional and collegiate athletes with an independent reference for product safety. It addresses growing demand for third-party verification in the functional beverage category. Coaches and trainers can use the status to assess product integrity.

Certification Scope

The NSF Certified for Sport program tests products for substances banned by major athletic organizations. It also verifies that ingredients match label claims. This process supports informed decision-making for performance-driven consumers.

Kyle Watson, Chief Brand Officer for CELSIUS, stated that third-party verification is increasingly important for retailers and partners. He noted that the certification reinforces the brand’s commitment to transparency and rigorous quality standards.

Athlete Summit Engagement

CELSIUS marked the milestone with its inaugural Athlete Summit held from July 8–10 in Miami, Florida. The event featured elite competitors from the National Collegiate Athletics Association and professional sports leagues. Educational programming was led by nutrition expert Dr. Joey Munoz and Jim Starr, Director of Client Engagement at NSF.

Participating athletes included:

• Kiyan Anthony, Syracuse University basketball
• Konnor McClain, Louisiana State University gymnastics
• Kennedy Martin, Pennsylvania State University volleyball
• Laney Choboy, University of Nebraska volleyball
• Lexie Adzija, Seattle Torrent hockey

Chris Kirwin, Senior Director at NSF, described the program as the only independent third-party certification recognized by USADA. He emphasized that CELSIUS demonstrates a commitment to clean sport and Good Manufacturing Practices.

What the Numbers Show

The source data lacks financial metrics such as revenue or profit figures. Consequently, no analytical observation regarding financial performance can be derived. The primary factual pattern is the expansion of certified product lines to include all existing permanent flavors, signaling a broad compliance strategy rather than a limited pilot.

Law firm Levi & Korsinsky is investigating Celsius Holdings (NASDAQ: CELH) for allegedly making materially false or misleading statements about the performance and trajectory of its core Celsius brand and reported margins. The probe follows a sharp decline in the company’s stock price after second-quarter results missed analyst expectations, with revenue of $817.9 million against consensus of more than $870 million, and revealed a significant reversal in revenue trends for its primary product line.

The investigation centers on conflicting guidance provided by management regarding the brand’s growth trajectory. On May 7, 2026, CFO Jarrod Langhans told investors to anticipate Q2 as "more of a side-step-type activity" before expecting growth in subsequent quarters. However, by August 6, 2026, Langhans revised this outlook, stating investors should "expect the third quarter to look a lot like the second for brand CELSIUS," indicating prolonged weakness.

Financial Performance Divergence

The core issue involves the stark contrast between reported revenue figures and prior guidance. While the core brand saw a 6% year-over-year gain in Q1, revenue recoiled to an approximately 11.7% year-over-year decline in Q2. This divergence suggests that the slowdown may have been more severe than initially disclosed.

Consolidated gross margin came in at 48.1%, down from 51.5% — a compression of roughly 340 basis points. Adjusted EBITDA declined 12% year-over-year even as total revenue grew 10.6%. Management attributed the core-brand deterioration to promotional activity, inventory rebalancing, softer club-channel sales, SKU rationalization, and delayed innovation. Growth from the acquired Alani Nu brand only partially offset the decline.

Investigation Scope

Levi & Korsinsky is examining whether Celsius Holdings adequately disclosed the slowdown in its core brand, the timeline of its ongoing optimization project, and its margin profile to investors. The firm is also reviewing statements related to reported margins. Shareholders who purchased CELH securities and suffered financial losses may be eligible to participate in the investigation, regardless of whether they still hold the shares.

What the Numbers Show

The shift from a 6% gain to an 11.7% decline in consecutive quarters highlights a potential failure in forward-looking disclosures. By characterizing Q2 as a mere "side-step," management may have understated the severity of the headwinds facing the core brand, leading investors to purchase securities at inflated prices before the corrective disclosure on August 6, 2026. The simultaneous expansion in total revenue (10.6%) and contraction in core brand revenue (~11.7%) indicates that growth from non-core acquisitions like Alani Nu masked underlying weakness in the flagship product line.

Investor Eligibility

Investors who bought CELH shares and sold at a loss, or who hold depreciated positions, are encouraged to gather brokerage records including purchase dates, share quantities, and prices paid. Levi & Korsinsky offers a free, no-obligation case evaluation for those who believe they were misled by the company’s statements. There is no upfront cost to participate, as securities investigations are typically handled on a contingency basis.