Pomerantz LLP is investigating claims on behalf of investors of Celsius Holdings, Inc. concerning potential securities fraud and other unlawful business practices. The law firm is examining whether Celsius and certain officers and/or directors violated federal securities laws. Investors are advised to contact Danielle Peyton to discuss their legal rights.

The investigation stems from an announcement by Texas Attorney General Ken Paxton on June 4, 2026. Paxton revealed an inquiry into whether Celsius and its subsidiary, Alani Nutrition, violated the Texas Deceptive Trade Practices Act. The state is scrutinizing allegations that the companies misrepresented the safety of their highly caffeinated energy drinks while marketing them to children and teens.

Following the news of the Texas investigation, Celsius Holdings experienced a significant decline in its stock price. On June 4, 2026, the stock fell $2.26 per share, a drop of 7.53%, to close at $27.75 per share.

Key Stock Movement

Pomerantz LLP, with offices in major cities including New York and Chicago, is recognized as a premier firm in corporate and securities class litigation. The firm focuses on recovering damages for victims of securities fraud, breaches of fiduciary duty, and corporate misconduct.

Celsius Holdings Inc shares rose 4.36% to $33.26 on Thursday, reclaiming key short-term moving averages as traders attempt a rebound after a prolonged downtrend. The move is being framed as a technical "catch-up" bounce, occurring even as the broader market faces pressure. While near-term trend gauges are improving, the stock remains well below longer-term reference points, signaling that the bigger-picture trend is still a headwind.

Technical Levels and Momentum

CELH is now trading about 9.3% above its 20-day SMA ($29.14) and 3.8% above its 50-day SMA ($30.66), indicating the near-term trend is trying to turn up. However, the stock remains roughly 12% below its 100-day SMA ($36.18) and 27.3% below its 200-day SMA ($43.77). That gap keeps the move looking like a tactical rebound rather than a full trend reversal.

Momentum is leaning more constructive with the MACD above its signal line and a positive histogram, suggesting downside pressure is easing. A "death cross" printed in March (50-day SMA below 200-day SMA) continues to pose a risk for choppy rallies until longer averages are reclaimed. The stock faces key resistance at $33.50, a pivot area where rebounds may stall before testing the 100-day moving average zone. Support sits at $27.50, just above the 52-week low of $27.47.

Business Overview and Performance

Celsius Holdings operates in the energy drink subsegment of the nonalcoholic beverage market, with 95% of revenue concentrated in North America. The company owns three brands: Celsius, Alani Nu, and Rockstar Energy. It relies on PepsiCo for distribution, which holds an 11% stake in the company following investments in 2022 and 2025.

A $1,000 investment in Celsius Holdings on July 1, 2021, would have grown to $1,258 by July 1, 2026, representing a 25.8% total return. The stock experienced significant volatility during the period. The annualized return of 4.7% trailed the S&P 500's 11.8% and the Nasdaq 100's 15.5%.

Benzinga Edge Rankings

Benzinga's Edge scorecard highlights weaknesses across key pillars for Celsius Holdings. Momentum is weak with a score of 6.89, consistent with the longer-term downtrend. Quality (16.73), Value (26.33), and Growth (14.13) scores also remain low, indicating the market is not rewarding the stock on these factors. The company currently has a market capitalization of approximately $8.1 billion and a price-to-earnings ratio of 68.1.

Additionally, UBS analyst Peter Grom on Tuesday maintained a Buy rating on Celsius but lowered the price target to $50 from $55.