Celsius shares reclaim 20-day and 50-day moving averages as momentum shifts
Celsius Holdings Inc shares rose 4.36% to $33.26 on Thursday, reclaiming key short-term moving averages as traders attempt a rebound. While near-term momentum improves with the stock above its 20-day and 50-day SMAs, it remains below longer-term averages, keeping the downtrend intact. UBS analyst Peter Grom maintained a Buy rating but lowered the price target to $50 from $55.
*this image is generated using AI for illustrative purposes only.
Celsius Holdings Inc shares rose 4.36% to $33.26 on Thursday, reclaiming key short-term moving averages as traders attempt a rebound after a prolonged downtrend. The move is being framed as a technical "catch-up" bounce, occurring even as the broader market faces pressure. While near-term trend gauges are improving, the stock remains well below longer-term reference points, signaling that the bigger-picture trend is still a headwind.
Technical Levels and Momentum
CELH is now trading about 9.3% above its 20-day SMA ($29.14) and 3.8% above its 50-day SMA ($30.66), indicating the near-term trend is trying to turn up. However, the stock remains roughly 12% below its 100-day SMA ($36.18) and 27.3% below its 200-day SMA ($43.77). That gap keeps the move looking like a tactical rebound rather than a full trend reversal.
Momentum is leaning more constructive with the MACD above its signal line and a positive histogram, suggesting downside pressure is easing. A "death cross" printed in March (50-day SMA below 200-day SMA) continues to pose a risk for choppy rallies until longer averages are reclaimed. The stock faces key resistance at $33.50, a pivot area where rebounds may stall before testing the 100-day moving average zone. Support sits at $27.50, just above the 52-week low of $27.47.
| Metric | Value |
|---|---|
| 20-day SMA | $29.14 |
| 50-day SMA | $30.66 |
| 100-day SMA | $36.18 |
| 200-day SMA | $43.77 |
| Key Resistance | $33.50 |
| Key Support | $27.50 |
Business Overview and Performance
Celsius Holdings operates in the energy drink subsegment of the nonalcoholic beverage market, with 95% of revenue concentrated in North America. The company owns three brands: Celsius, Alani Nu, and Rockstar Energy. It relies on PepsiCo for distribution, which holds an 11% stake in the company following investments in 2022 and 2025.
A $1,000 investment in Celsius Holdings on July 1, 2021, would have grown to $1,258 by July 1, 2026, representing a 25.8% total return. The stock experienced significant volatility during the period. The annualized return of 4.7% trailed the S&P 500's 11.8% and the Nasdaq 100's 15.5%.
Benzinga Edge Rankings
Benzinga's Edge scorecard highlights weaknesses across key pillars for Celsius Holdings. Momentum is weak with a score of 6.89, consistent with the longer-term downtrend. Quality (16.73), Value (26.33), and Growth (14.13) scores also remain low, indicating the market is not rewarding the stock on these factors. The company currently has a market capitalization of approximately $8.1 billion and a price-to-earnings ratio of 68.1.
Additionally, UBS analyst Peter Grom on Tuesday maintained a Buy rating on Celsius but lowered the price target to $50 from $55.
What specific catalysts are required for CELH to breach the $33.50 resistance level and challenge the 100-day SMA?
How might the recent distribution agreement with PepsiCo influence revenue growth as the company attempts to expand beyond its 95% North American concentration?
Given the high P/E ratio of 68.1, does the current price action reflect a valuation correction or deeper concerns about future earnings growth?
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